Twitter

As a business owner, you are very likely aware of the benefits of blogging and publishing helpful content on a regular basis. Keeping your clients updated and interested allows you to rank well for relevant search keywords, resulting in more traffic to your site, which generates more leads, marketing 101! But are you aware of the benefits of social media in general, and in particular, Twitter?

According to Reuters.com Twitter Inc. has formally launched a service to allow small businesses to buy and place ads on the online messaging platform. Twitter has sought ways to expand its advertising revenue, and now hopes the new ad service will help answer the questions about its long-term business strategy. The company spent last year developing a self-serve system that could handle a far greater volume of ad transactions and, in November, opened the system to a small number of clients for testing.

Some benefits to using Twitter for your business:
Gives your business a personality
Allows you to connect and learn who your customers are, and what they want
Gives you new ideas for blogs, emails, newsletters, products/services, etc
Gives you an opportunity to answer your client’s questions and concerns
A simple platform to promote new materials/products

Natimark can help you research to find and increase your target audience to join your must-follow Twitter account as well as your other Social Media marketing updates

Mobile Keywords and Short Codes can help your business grow

A Mobile Keyword is a one-word phrase that identifies a product, service, action, or business. Consumers simply text a mobile keyword to a publicized 5 or 6-digit short code number to receive additional information, special promotions, or to join your mobile distribution list. For example, if a customer texts “NATIMARK” to a 5 digit number code, the customer will immediately receive an automated text response. The text response can be more information about your product or service tied to that specific keyword.
A keyword is a unique letters and or numbers that people use to communicate with each other in combination with a Common Short Code (CSC) which is a special five or six digit number. Mobile phone users can send a text message to a CSC code. Every short code is common to all wireless carriers in a particular country. So, a CSC code can help small businesses stay competitive with an inexpensive national marketing campaign.
CSC’s are used for texting purposes only, and they act just like any other regular 10-digit phone number that you can send text messages to. Typically they are used for business purposes for consumers to purchase products or to request additional information about a product, or service. Other common uses of Short Codes include alert services, contests, coupons, and opt-in marketing lists. At stadiums and arenas around the country, the use of keywords and short codes are allowing fans to participate in the fun – voting on songs to play and answering trivia questions. Keywords are what you text in to the short code to make your choice. Voting is but one powerful use of mobile keywords.
Short Codes make it easy for consumers to respond to and participate in your advertising and marketing programs. Common Short Codes are popular in that they are fast, easy to use and they give the consumers the control, as with CSC-based mobile keyword marketing programs must be Opt-In. The benefit for the small business is they instantly receive and build a marketing database of opt-in customers to whom they can send out periodic monthly sale notices, specials or call to action campaigns, inexpensively, with just the push of a few buttons.
For a complete customized mobile marketing plan that includes Mobile Keyword and Short Code strategies, contact Natimark.com and talk to one of our marketing specialists

Smartphones and Mobile Marketing

Smartphones continue to be one of the hottest consumer electronics products in the market, in fact one out of every three mobiles phones shipped worldwide was a smartphone,” said Ramon Llamas, senior research analyst with IDC’s Mobile Phone Technology and Trends team. “The launch of Apple’s iPhone 4S played a key role in smartphone growth to capture pent-up demand, and smartphone launches from other vendors also provided a broad selection to meet varying preferences and budgets.” http://www.marketwatch.com
But one smartphone remains the most well-known, or at least the most sought after. According to a recent survey from Crowd Science, 38 percent of smart phone owners who don’t own an Apple iPhone would consider switching to one when making their next purchase. Still despite its popularity and its mobile applications, the iPhone represents only a small fraction of today’s opportunity for marketers. http://mmaglobal.com
As of the end of second-quarter 2009, according to Apple they sold 26 million iPhones. http://www.apple.com. But this means there are still 244 million mobile phone subscribers in the U.S. who are not using the iPhone, according to statistics provided by CTIA. So marketers dedicating a large amount of their marketing budget and efforts to targeting just 9 percent of their potential audience are not seeing the whole picture
Though it holds only around 9 percent of the global mobile phone market, Apple raked in 75 percent of all profits across the industry last quarter, according to Asymco analyst Horace Dediu. But strong consumer demand for the iPhone 4S, helped Apple recently jump two spots to take third place as the world’s biggest mobile phone maker behind Nokia and Samsung, said research firm IDC. The iPhone maker saw its market share more than double to 8.7 percent, according to IDC, up from 4 percent in 2010′s final quarter.
Natimark can design and create a mobile marketing plan for your business that uses real time data to keep you one step ahead of your competition. Talk to one of our marketing experts at Natimark.com for a mobile-marketing strategy designed just for your business.