Integration and beyond…

Many traditional techniques of gaining rank position and driving web traffic have become redundant. This has caused businesses worldwide to carefully re-evaluate their SEO and web strategies. Businesses must diversify their marketing strategies to survive, and more importantly stay ahead of their competition.

Google recently released ‘Penguin’ and this new update has the ability to shake things up. Most of the methods that website owners and SEO marketers had implemented over the years to earn their search engine ranking could now be made ineffective
We all know Google runs the show when it comes to a business’s ranking, which directly effects their success or failure online. Using only SEO strategies is placing your bet on only one horse – you must diversify. Many businesses may not realize how easy it is to spread their marketing dollars around. According to statistics Youtube gets 4 billion global video views every day. What you need to take from that statistic is that today’s audience loves web video! (hint hint)!
Numbers don’t lie, and online video marketing’s influence is reaching farther than most than predicted. In fact earlier this year, a Bright Roll survey found that 65% of marketers plan to reallocate their campaigning dollars from TV to online video. While a quarter of those marketers see online and mobile video as the two areas that will gain the largest spend increase over the next two years. With this knowledge, it makes sense for traditional SEO, web video and real world marketing to be integrated together in order to level the playing field for all online businesses.
Jenyns, a director at Melbourne Video Productions recently stated that; “We recently placed a physical QR Code for one of my clients, The Dentists, near their business location, on a busy public sidewalk.” A QR (Quick Response) Code looks like a barcode, except it holds a larger amount of data that can lead to websites, web videos or other information. Jenyns then says, “Passersby can’t help themselves because it says Bored? Scan This – the curiosity gets the better of them. They then use their smartphone to scan the code, and they get introduced to The Dentists via web video, as they stand on the street.”
Natimark has the proven experience that can propel your business towards the mediums that will grow your customer base, and improve your ROI. Our data is relevant, real-time information that will keep you ahead of your competition. Visit Natimark.com for a customized integrated marketing plan.

Predictive Modeling – Staying a step ahead

Predictive modeling uses analytics to create a statistical model to access how likely a customer is to exhibit a specific behavior in the future. Predictive analytics are important as they help in data mining that is connected with forecasting, patterns, probabilities, trends, risks and worth, which can all vastly improve marketing effectiveness.
Predictors include many variable factors that are likely to influence future behavior or results. When trying to determine a target market, a customer’s gender, age, and purchasing history help to predict the likelihood of a future sale. Once the data is collected, a statistical model can then be formulated, and the predicted model is then either used or revised. Predictive modeling is used widely in information technology (IT). It helps in the areas of spam filtering systems, customer relationship management (CRM), change management, as well as many other key areas.
Predictive Marketing can:
• Help you identify the customers who are most likely to buy your product
• Attract new customers using accurate and cost effective information
• Refine your target audience through market segmentation
• Customize messaging to individuals to increase participation and response
• Retain a higher percentage of customers
• Accurately track and measure the results to improve your ROI
• Effectively introduce new products
• Optimize your marketing programs

Natimark uses predictive analytics to effectively measure and optimize your results and increase your ROI. Call us today to find out how we can customize a strategic marketing plan based on accurate, real-time predictive modeling that is relevant to your business. Visit Natimark.com.

Email Marketing- Social, Mobile and Local

Email Marketing- Social, Mobile and Local
Social and mobile marketing are not the only channels to consider for marketing. In fact, in 2012, businesses will not only have to have a mobile/social/local strategy, but also be able to focus their marketing efforts in these channels to produce specific, achievable and measurable results.
With the marketing channels are changing at light-speed, there are some points you should keep in mind, that will help you navigate some of the murky waters. Businesses should understand the importance of combining social and email marketing to build their online presence and customer base. Understand the relevancy of timing in location-based marketing. Grow your data collection and lead generation through social and mobile channels. Have a marketing campaign that people actually enjoy! And of course, do not get caught up in the latest and greatest trends unless they actually make sense for your particular business.
Social media has put more control into consumers’ hands on mobile devices, and in the future, successful marketers will need to focus on integrating these channels into existing programs such as email marketing to turn their great ideas into an increased ROI.
Natimark can create a customized marketing strategy that is specific to your growing business. Our experts understand all of the mobile, local and social marketing channels as well as the future marketing trends. We can create your business signature, grow your customer base, and lead generation, and increase you ROI now, and well into the future. Contact us today at Natimark.com