LinkedIn – The social site that could end up paying you big

LinkedIn is a social networking platform for people in professional occupations; in other words, it’s where job seekers go to find work and it’s where businesses go to find strong employee prospects.  But businesses are finding out that LinkedIn can be so much more than just a job hunting site.

LinkedIn isn’t exactly the most “fun” of platforms, but having a current presence on the site has become as important as an ad in the Yellow Pages was years ago. LinkedIn is where potential employees and business partners go when deciding whether they want to work with your company. And it’s how you get the word out about opportunities at your organization.  But what’s new is that the site has been increasing its collaboration capabilities including LinkedIn Today, the shared news service launched about a year ago, and it is the place people are going to see, and be seen, as subject matter experts.

LinkedIn has three revenue streams: recruiting tools, premium subscriptions, and advertising. Facebook may be the fun socializing toy to LinkedIn’s buttoned up business tool, but being “boring” seems to be winning over investors. According to CNC.com, Wall Street expects LinkedIn to report earnings-per-share of 15 cents, 54 percent higher than a year ago on 78 percent higher revenue of $216 million. Investors will also be watching for indication of user engagement — the growth in unique visitors.

But some experts say they expect LinkedIn’s growth to slow, the question is when that growth will pick up again, and where that growth will come from. And international growth may also be in focus as LinkedIn builds up its overseas business with new offices in Brazil, India, Japan, Singapore and South Korea.  As users shift from desktops to mobile devices, can LinkedIn’s mobile revenue keep up with user growth, in contrast with Facebook, where mobile use is far outpacing mobile ads? And will we see companies shift their recruiting to these products from traditional Human Resources teams?

Natimark uses critical targeted data to effectively measure, predict and optimize your results to increase your ROI. Call us today to find out how we can customize a strategic targeted marketing plan based on accurate, real-time predictive data that is relevant to your business. Visit Natimark.com.

Targeting B2C (Business to Consumer)

B2C marketing means that you are targeting a single individual to purchase something, maybe in the case of a product targeted at children, you are also targeting the parents, so then the parents become the decision maker and the child becomes the influencer in the purchase. But in the case of B2B marketing, you have multiple parties to influence; you have the decision maker, the influencer and the user.

B2C marketing is considered unique for the simple reason that the industry is able to strike geographical barriers and achieve worldwide audience. In addition, businesses are able to get to the client base straightforwardly and slash intermediary distributors when the product needs to be distributed using long-established ways. B2C marketing also permits companies to cut costs.

It’s also effective to conduct your B2C marketing on other prominent websites related to your business. This can be done with methods such as pay-per-click advertising, where you pay your host for each click you get on your ad, or affiliate advertising, where you pay your host for each sale generated by the link from their website. These strategies must be pulled off on highly popular websites that are related to the industry you’re working in at large or your products and services specifically.

Both the benefit and the cost of B2C marketing is that there are no geographical barriers on your advertisements. This is negative because you can’t tailor your message for certain areas, but at the same time, it’s positive due to the much higher number of people who will be viewing your advertisements for no extra cost. The opportunities for B2C marketing are endless and, when hosted on the site itself, completely free to run and highly likely to generate impulse buys – the best benefit of any B2C site.

B2C

  • Manufactured goods driven
  • Capitalize on the significance of the business deal
  • Targets: huge market and customer base
  • Very short transaction sequence
  • Brand personality is created via replication
  • Emotional purchasing decision is based on class, aspiration, or cost

Natimark uses critical targeted data to effectively measure, predict and optimize your results to increase your ROI. Call us today to find out how we can customize a strategic B2C targeted marketing plan based on accurate, real-time predictive data that is relevant to your business. Visit Natimark.com.