Data Mining for Acquisition Marketing

Choosing relevant demographic selection criteria becomes more difficult as the amount of data increases. The complexities of the patterns increase, both with the number of customers being considered and the increasing detail for each customer. The past few years have seen tremendous growth in consumer databases, so the job of segmenting prospective customers can be become overwhelming if you do not know what you are looking for.

Data mining can help this process with customer acquisition, but you need to combine the potential customer list that data mining generates with offers that people are interested in. Deciding what will be a successful offer is where the true art of marketing comes in.

One of the differences between customer acquisition and most other marketing applications of data mining revolves around the data that is used to build predictive models. The amount of information that you have about people that you do not yet have a relationship with is much more limited than the information you have about your existing customers. In some cases, the data might be limited to their address and/or phone number. The key to this process is finding a relationship between the information that you do have and the behaviors you want to model.

Most acquisition marketing campaigns begin with the prospect list. A prospect list is simply a list of customers that have been selected because they are likely to be interested in your products or services for example, new parents, retired people, new car purchasers, etc.

Sometimes, it is necessary to add additional information to a prospect list by overlaying data from other sources which can be as general as city, state, or Zip code fields. More complicated overlays are also possible, such as customers can be matched against purchase, response, as well as other predictive detailed behaviors.

Natimark uses critical targeted data to effectively measure, predict and optimize your results to increase your ROI. Call us today to find out how we can customize a strategic targeted marketing plan based on accurate, real-time predictive data that is relevant to your business. Visit Natimark.com.

The Art of Infographics

With information and popular social sites becoming more and more visual, it stands to reason that infographics is a a popular medium that is a creative way to reach the cognitive masses with sometimes not-so-interesting information or statistics.  Infographics are easy to share, visually appealing, and can easily convey a high volume of information quickly, in a more intuitive way. The success of infographics as a tool for driving traffic and building links has made them ubiquitous.

According to a survey by Aberdeen Group, direct marketing with infographics is often a demographic science, and the most successful companies are the ones that closely integrate their sales and marketing practices. The study found that best-in-class businesses link their CRM systems with email, campaign, and data management system, creating a holistic view of the lead-to-close process. Doing so, the study suggests, lays the foundation for other elements of marketing and sales collaboration, like a shared definition of a “qualified lead” and better-aligned messaging.

Marketing your infographics properly is a sure fire way to capture natural links, build brand awareness and gain social media followers. It’s relatively inexpensive to do and can continue to bring in links for years to come. There’s no doubt that infographics have become the most widely used link bait tactic in the past couple of years, and it only looks to be growing.

Other Considerations for Infographics :

  • Involve credible sources to help you promote your graphic.
  • Create a blog post for the infographic and support promotion through the blog’s social channels such as Facebook, Twitter, Email, social news & bookmarking sites etc.
  • Segment the infographic into blog posts on sites like Flickr with links back to the main page with the full infographic.
  • Promote the infographic with an article or news release that includes a link to the full infographic and distribute through a news distribution service like PRWeb.
  • Highlight the infographic in an email promotion to your in-house prospect and/or customer list. Include a segment of the graphic and a link for readers to see the full image on your website or blog.
  • Share the infographic with influential users of social news & bookmarking sites: StumbleUpon, Delicious, Reddit, or Digg. Or enlist a connected social media targeted marketing company like Natimark to do it for you.

Natimark uses critical targeted data to effectively measure, predict and optimize your results to increase your ROI. Call us today to find out how we can customize a strategic location targeted marketing plan based on accurate, real-time predictive data that is relevant to your business. Visit Natimark.com.