List Buying: How To Select The Company You Buy From

Buying customer lists can be an excellent and cost effective way to acquire new customers, but only if you utilize the right company, and the right lists. If you’re on the hunt for a list right now, you’ve likely noticed that upon a simple Google search, countless companies pop up that are selling mailing lists or email lists.

Which company should you trust? Which one has the best lists? At a minimum, a good company to buy lists from is one that meets the following criteria:

  • Up-to-date Information: When is the last time the particular list of interest has been updated? These details should be provided so that you can ensure you aren’t paying for contact information that may be a few years old and no longer relevant for what you’re looking to achieve.
  • Specific Niches: Does the company offer very specific lists? For example, if you are a home security company, the best audience to target may be new homeowners. Does the company have an up-to-date new homeowners list, or do they simply have a “homeowners” list.

  • Data Sources: Where does the company collect its data from? How do they build the lists?

  • Cost: What is the cost per thousand contacts? Companies may advertise their lists at different prices for different numbers of contacts, but breaking it down to cost per thousand can help give you a better idea of how competitive the company is.

  • Support: Does the relationship end after you’ve purchased a list? Or does the company provide results and reporting support, expert advice when you need it, and real live professionals (not automated responses or FAQ databases)?

Natimark’s experience, dedicated team, and leading edge technology ensure that we not only meet the aforementioned criteria, but excel well beyond our industry standards. If you are trying to acquire a certain list of contacts, email Troy@natimark.com or call (866) 923-3403.

The colors of successful marketing – Are your colors affecting your bottom line?

It’s relative today to think about what the colors you choose say about your business. So do colors really help consumers remember a business? The resounding answer is yes! Color is the first thing a person connects with. In fact some research and studies conducted have reported that over 90% of the respondents questioned said that they put the most importance on visual factors when purchasing products. When asked to approximate the importance of color when buying products, over 80% thought that color accounted for a customers purchasing decision.

Research also shows that color increases brand recognition by 80%; improves readership as much as 40%; and increases comprehension by 73%. Color ads are read up to 42% more than similar ads in black and white and color can be up to 85% of the reason that people decide to buy.

Research has also found that different colors provoke very different reactions in people. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact.

But how can the most popular colors help you connect with your consumers?  Well, while it may cost you nothing to choose a color for your company, it could however end up costing you immensely if you choose wrong.

So which colors are companies using the most?  29% use red- 33% use blue 28% use black or grey and 13% use yellow or gold.  Colors are generally viewed in two categories; warm is associated with energy and cold is associated with calmness and security. Research results concluded the following:

Red

  • Popular for food, technology, cars and agriculture
  • Unpopular for energy, finance, airlines and clothing

Blue

  • Popular for energy, finance, airlines, technology, healthcare and agriculture
  • Unpopular for clothing, food and cars

Black

  • Popular for clothing, technology and cars
  • Unpopular for energy, finance, airline, healthcare and food

Yellow

  • Popular for energy, food and household
  • Unpopular for finance, airline, clothing, cars and technology

This research may help guide you whether you are just starting out, or you are updating an existing brand, but either way, the color you choose to represent your brand should more important than just a quick thought. You should engage an experienced marketing consultant firm with creative design experts to help you integrate your brand colors throughout, your logo, landing page and product.

Natimark uses critical targeted data to effectively measure, predict and optimize your results to increase your ROI. Call us today to find out how we can customize a strategic targeted marketing plan based on accurate, real-time predictive data that is relevant to your business. Visit Natimark.com.