The Importance of Selects

Direct marketing programs succeed or fail based on four key things – delivering the right offer, at the right time to the right person in the right way.

To obtain the highest rate of return on direct marketing efforts, you need to ensure that you are being specific in your targets, strategic in your communication and optimizing your timing. This may seem incredibly overwhelming – especially the part about being specific in your targets. You know you need to obtain a list of contacts, but how do you know who on a list is the right person for your business? For instance – what if an individual is on a list of donors but only donates to animal welfare charities and you are an organization centered on supporting veterans? How do you find exactly who you need to contact?

The answer – selects. Selects allow you to take a deep dive into the consumer landscape and drill down to the micro level of targeted marketing. At Natimark, we offer a major group, a sub group and then a select. The selects come with detailed descriptions of who falls into that listing category. Unlike other list compilers, we don’t charge you more for this – any select for any of our list products are included in the price.

What does this mean for your business? It means that you can be sure that you are delivering the right offer to the right people in the right way. Here is a list of our selects that are available for you to leverage as a growth tool for your business.

Contact us today to obtain the right lists for your business!

Mail: Not Just for Bills

Despite the rise of digital marketing, direct mail remains an effective means to reach customers, especially as fewer organizations are using this strategy. Direct mail marketing is still a key component of a solid strategic marketing plan.

We still receive mail daily, and usually that mail is not exciting – it’s a bill or an update about insurance policies or something else that is mundane.  There’s never been a better time to stand out with something fun, exciting and engaging in the mail!

Hosting a charity event?  Send a unique invite in the mail to the demographic you are trying to reach.  An actual hard copy of an invitation is still appreciated and lends credibility. In many cases it also helps in making the event appear as upscale as possible.   Once you have the invitation in hand, we can help you decide who to send it to using one of our donor lists.  If you prefer something a bit more tailored, we can also work with you to develop a custom list!

Once we have the invite and guest list locked down, we are also able to help with print & postage.  One of the common misconceptions is that print and postage is no longer an affordable option.  This is simply untrue, as you can see by visiting our Print & Postage services page.

Let us help you stand out by putting your business into the mailboxes of potential customers! Contact our team to learn more.