On The House: Natimark Online (NMOL)

The word “free” these days rarely means that the good or service is actually going to come without a cost.  At Natimark – we like free and we like ensuring that we not only provide goods and services at reasonable costs but that we also give our customer’s a little something extra.

Are you a list broker, list buyer, mailing house or franchise?  Perhaps a printer?  If so, you should check out Natimark Online – our free, web based application where you can obtain counts for free!  Should you choose to subscribe, you have full access to list counts, reports and ordering.

This tool makes it simple and quick to obtain lists from both consumer and existing business databases.  These lists can then be sliced and diced by geography, selects, omits, suppressions and reports!  Once you determine if the lists are right for you, the full details are available instantaneously.

When choosing a new or additional vendor for list based marketing services, we know that concern may abound that the value is not there in the purchase, hence the development of Natimark Online.  We wanted our customers to know that they are getting high quality, robust data sets that are uniquely tailored to their business needs.

We offer many services in addition to Natimark Online.  Check out our services page for more information or contact us today to set up a consultation!

Diversified Marketing Strategy

As a marketer, the words SEO, organic reach, social branding and other online marketing buzzwords have been the go to jargon of the last 10 years. As social media networks like Facebook, Instagram and Twitter have evolved, marketing strategy has too. For many in the business this meant heavily investing in online advertising as well as trying to build your brand presence on the World Wide Web.

What does this mean? In many instances this means that mediums like print and direct mail took a backseat. Not only did the budgets get slashed but so did the focus and time spent developing these channels. The end result is a marketing strategy dominant in social media and online presence and weak in all other channels.

While many “techies” would like to believe that print mediums such as magazines and direct mail are going away in favor of the “greener,” high speed internet – the harsh reality is that they are not. Come to find out – not only are these mediums still relevant and thriving but they are also in many instances more effective in converting leads to conversions.

Don’t believe us? Check out this graph published by Ogilvy around Facebook’s organic reach of content.  You will see that there is a continuous drop in the organic reach over time – half the subscribers are dropped in a 5 month period.

So what’s the answer to this? If subscribed individuals aren’t even seeing your posts, do you really think those who haven’t opted in will see them? How do you combat this?

Easy answer – diversify your marketing strategy to include multiple mediums. Natimark can help you determine who to reach and how to reach them. Contact us today for a consultation!