Newsletters – More Than Just Information

Did you know that the industry has seen a major uptick in the delivery, and more importantly the consumption, of newsletters?  With the high volume of information we consume on a daily basis it may seem odd that a newsletter would become so popular, but newsletters conveniently provide a central repository for information relevant to a particular industry, business or topic – this streamlines the level of effort on the part of the consumer and increases their likelihood of information consumption!

Newsletters are a great way to share information about your business without it seeming like a sales pitch.  Spotlighting a new product or service and the impact it has in a factual sense versus the typical “salesified” content can actually help drive higher rates of consumption because the end user/consumer feels that they are seeking out the product or service.

Capitalizing on this trend is critical – newsletters allow both the marketer and consumer to be in charge.  Not only are you providing content to someone who wants to receive it but you are also able to control how you communicate with those individuals based on customer data.

Perhaps it is this sense of power for the consumer that results in the increased brand loyalty.  TechCrunch suggests that while it is harder to acquire emails, doing so is significantly more valuable than acquiring social media followers. The consumers who subscribed are almost twice as likely to convert to customers and almost three times as likely to become repeat customers.

Natimark can help you overcome the hurdle of obtaining email addresses for your prospects – contact us today to find out how we can help you find the right people right now!

Failure to Plan is a Plan to Fail

Most businesses are entering the planning season for the 2015 year – are you?  As you develop your marketing strategy for the year to come, there are a few considerations we recommend that you make.  As a leader in the direct marketing space, we have insights into not only the trends for 2014 but also how getting back to basics can help drive lead generation from your marketing efforts.

Recommendation #1 – Evaluate Your Market Penetration

It is always beneficial to take a step back and do some research and analysis prior to developing your strategy.  We suggest obtaining a market penetration report which will show you how effectively you are tapping into your designated markets.  This will show you customers vs non-customers.  Understanding your reach and who is in the prospect market will allow you to better strategize how to tap into those demographics.

Recommendation #2 – Understand Your Customers

As businesses grow and evolve so do their customers.  Developing customer profiles will help you create plans to engage, upsell and retain these individuals.  Through identifying customer profiles, you can develop segments which will guide your direct marketing efforts.

Recommendation #3 – Manage Your Communications

As consumers, we are inundated with information, particularly targeted sales and advertisements.  Being strategic in the way you communicate with your prospects and customers can have a more successful outcome than drowning them in information!

Contact us today to find out how we can help you leverage these three strategies to make 2015 your best year yet!