Trending: Marketing Tactics to Jumpstart Q2

The spring is the perfect time to hit the refresh button – whether it’s at home or at work, the new life outside can inspire us to inject some new life into our day-to-day lives as well. One of the things that can benefit from a spring refresh is your company’s marketing strategy. For many businesses Q2 and Q3 are the peak sales periods – this is where you do the majority of your business. Knowing this, we wanted to share a few strategies to help you jumpstart your efforts to make this your best year yet.

Get Focused – knowing your audience is half the battle. In the case of direct marketing, less can be more. Rather than just buying a list of names and sending mass communications, identifying target markets can have a much greater return. Not only does it save you money, it also improves the return on your investment. Our consumer database leverages selects that will help you identify the right customers for your market!

Personalize It – the volume of communication that comes to people on a daily basis is overwhelming. How many of us have received an email or piece of mail, opened it, noticed it was generic and immediately disregarded it without even reading it? Probably every single person reading this. SO how do you up the chances that your communication is consumed in this age of information? Give your communications that personal touch!

Be Specific – Generic messaging, much like generic communication, often gets overlooked. As we mentioned, our consumption is so high that unless it is relevant or interesting, it’s often discarded. When you get specific with your messaging, you engage your prospective customers more effectively.

Want to get started on these initiatives? Natimark can help! Contact us today for a consultation!

Optimizing Your Direct Mailing – 3 Strategies to Stand out in 2015

Direct mail is not dead – we’ve covered this topic before. While the age of the internet has certainly changed the marketing landscape, it has by no means eradicated more traditional methods. Direct mail can be an extremely effective medium to diversify your marketing strategy.

We wanted to share a few tips that will allow you to make your direct mailing more effective in 2015.

  1. Be Unique – whether it’s an iconic brand image or a funky mailer – stand out. As with any type of marketing – if it’s not compelling, it’s not consumed. Are you a mortgage company targeting prospective homeowners? Create a mailer that’s in the shape of a house versus a regular postcard. The more interesting it is, the more likely the consumer is to pick it up and give it a read.

  2. Be Strategic – Knowing your audience is critical to being successful in your direct marketing efforts. Making sure that your mailing lists are accurate and up to date is one of the best things you can do for your business. We can help you do some spring cleaning and scrub up those lists. Our hygiene services will make sure that you have the most up to date and accurate data.

  3. Real Testimonials – Often, when marketers use testimonials they’re accessory items to a greater message. Shift the focus to the testimonial as the primary message – make it relevant, important and in depth. Your most compelling testimonial is an asset that should be leveraged to gain trust in potential consumers.

A diversified marketing strategy is critical to strong customer acquisition. Natimark is a one stop shop for all of your direct marketing needs. From customer lists to direct mail support – we have you covered. Contact us today to find out how we can help you work smarter!


Do Coupons Still Work?

Coupons – a traditional marketing tactic that has seen a renaissance in recent years.  With shows like “Extreme Couponing” and entire blogs and groups dedicated to the art of extreme couponing, it can’t be denied that there is a significant rise in consumer awareness about coupons.

Does that mean that coupons still work as a sales promotion?  Absolutely.  Since 2011, the use of online coupons has increased 13%. This increase shows that coupons are valuable, and that they directly impact the loyalty of customers.

Ninety-two percent of consumers used coupons in 2013.  That has only continued to rise.  Both mobile and direct mail coupons are utilized by consumers to get the most bang for their buck. While people who use the coupons said that they will switch stores to get great deals, 91% of them also said that they will visit a retailer again after being offered a coupon.

So what does this mean for your business?  The first is understanding who to target with your coupons.  We recommend leveraging a database to find the right consumers from a demographic standpoint.  You are able to parse it down by gender, age, income and a myriad of other information layers.  Next, choose coupons that promote new or undersold products – consumers said that they were more likely to try a new product if a coupon was offered.

Contact us today to find out how we can help you get your offers in the right hands!