Creating Credibility

Anyone with a little determination and the ability to read a tutorial can create a website.  This means that there are a lot more brands competing for space in the consumer market.  Whether you’re an online trainer or an artist or a consultant – it doesn’t matter, the market is saturated with other people providing the same good or service.

Establishing credibility will set you apart.  We’ve all had that friend who shares the articles from the Onion or some other satirical news source.  Developing credibility means providing content to your users that is accurate, interesting and valuable.

When you are working to develop brand credibility there are some key areas that you want to focus on. The first is content. You want to make sure that whatever content you push to your audience is meaningful.  This means that it has well researched information, is presented thoughtfully and hits areas of interest for your consumers.

Authentic testimonials are another great way to develop brand credibility.  While the standard, rehearsed testimonial is good; organic testimonials that are not requested or prepared are even better!  Creating an engaging community will encourage followers to share their experiences in the form of comments, word of mouth recommendations or purchase a good or service for a friend.  The best marketing you can have is a referral.

Being active in the community in which your business operates is important for credibility.  Whether it’s participating in forums or writing articles that are published by other people, showing that you are an active member of the community is crucial for building credibility and often builds loyalty as well.

We can help you measure the success of your brand through some of our advanced analytics offerings!  Contact us today for a consultation!

Increasing Your Opt-Ins

Purchasing a data list of prospective clients is a great way to expand your reach!  While we can provide you with the names, we can’t guarantee they will opt-in once you reach out.  Our lists are targeted and can be sliced and diced by key metrics like age, nationality, income, etc.  This allows you to make sure that the way you reach out to the potential customers is relevant.

We have been in the field a long time and wanted to share with you some of our recommendations for improving your opt-ins when you’re reaching out to prospective customers.

Make it Relevant:  Don’t send people campaigns that don’t matter to them.  In this day and age, people are inundated with communications and they’ll ignore anything that doesn’t pertain directly to them.  One size fits all marketing and communications are no longer effective.  Tailor your content to their needs, wants and demographics!

Make it Valuable:  The internet has created a giant library for people to use at the touch of a button.  If you’re giving them something, give them something that is of value that they can’t get anywhere else.  Whether you’re sharing a free sample, some crucial information or any interesting content that’s not readily accessible, it will catch their eye quicker than something they can get on their own.

Make it Fun:  People absolutely love to be entertained.  You can log in to any social media site and within a few clicks or a scroll of the newsfeed find something that is engaging and fun to consume.  If they can bank on you for interesting, fun content, you can bet that they will become a loyal follower.  Entertaining people is a great way to get them in your corner!

Do you need help identifying your target clients and sourcing their contact information? We specialize in creating custom lists that hit all of your demographic needs.

Contact us today!