Clean Up Your Act!

In the business environment today, where change moves at the speed of light, who has time to nit-pick their client/customer database? We send out direct mail, craft email drip campaigns and fire up telemarketing efforts with the hope that something sticks.

It’s the ugly elephant in the middle of the room that nobody talks about: dirty data.

Most companies are not data analytics experts, but you need to be to compete in today’s environment, where clients and customers are overwhelmed by advertising and marketing efforts coming at them from multiple modalities. But emails that go awry, phone calls made to non-decision-makers, and multiple direct mail pieces going to the same person waste your marketing dollars and, worse yet, put your company in a bad light.

Enter Natimark –  a data analytics company with a solution for every bad data problem out there!

Contact information records incomplete or outdated? Natimark ‘s Data Append service can fill in the gaps in your contact list with correct addresses, names, titles and telephone numbers.

Do you have phone numbers, but would like to branch out into direct mail? Natimark’s Reverse Append service can generate up-to-date addresses and mailing information from your telephone list.

What about your home-grown database that is just plain outdated? Natimark can scrub your customer or prospect file to get rid of duplicates or out-of-date information, and improve your accuracy and reach.

All of these efforts improve your return on your marketing dollar, by driving more leads and converting more leads to sales. One recent report showed that high-quality data can result in 39% more closes and 66% more revenue. Regular data management is essential to the health of your pipeline and your company. Go to http://www.natimark.com/services/other-data-services/ today to learn more about these essential services.

And do something about that elephant in the room.

Back to School Blues – Not Here!

It’s that time of year again!  Parents are filling up retail stores buying back-to-school gear for their families – everything from pencils to backpacks to clothes are up for grabs.  We know that this time of year can be hectic at first, but it often leaves parents with a little more free time during the day.  As families edge their way back into routines, items that have come off the “to-do” list seem to creep back on.

This is a great time of year to market products and services that are family oriented. Whether you’re a travel agency, a tutoring agency or you sell products that families use, this is the right time of year to ramp up your marketing efforts.  From back to school specials to fall savings campaigns, we are ready to help you capitalize during this time of year.

First, we recommend that you identify your market penetration, something that we can help you with!  This will allow you to understand where you need to enhance your target marketing lists.   Once you have determined the areas of opportunity, we can help you increase the size of your lists with relevant, targeted, high quality contacts that come from the most accurate databases in the industry.

Wondering what the best way is to target your clients?  Check out our blog post on Increasing Your Opt-ins!  This will help you understand how you can maximize your direct marketing efforts and engage new customers!

We are here to help you – contact us for a consultation to find out what we can do for your business!