Active Customer Engagement

Whether you’re a B2B company like ours or a B2C company, we are all facing similar challenges with customer engagement.  Often times because both ends are so busy, engagements are limited to a few key critical points in time:

  1. During a Sale
  2. During an Issue
  3. During Termination of Contract

Of these points of engagement, only one is positive.  We are finding that as customers face more and more data and information, reinforcing the positive touchpoints is crucial to the success of client relationships.  Not only is there a myriad of information at our clients’ disposal but there are also new companies and providers popping up every day, making market competition exceptionally fierce.

So how do we improve our customer interactions?  The first step is making sure we have the right customer data.  Over time data can become convoluted and inaccurate when not used frequently.  Leveraging a service like our data append, which fills in the holes in your customer data can provide the foundation that you need to foster these additional positive touchpoints.

Data appends provide things like demographic, psychographic and lifestyle data points that allow you to create meaningful conversations with your clients that don’t center on sales or challenges.

How do you create great customer touchpoints?  Have you seen success in fostering relationships through implementing additional conversation?  We want to hear about it and find out how we can help! Call us anytime at 800-494-4533.

Deck the Halls with Data

The end of the year is the perfect time to reflect on the accomplishments of the past year as well as the opportunities that can be tackled moving forward.  As any business owner knows, data driven analysis provides a foundation for assessing company health, success and opportunity.  While many businesses perform year-end financial reviews and overall business reviews, one of the things that can get pushed to the wayside is a review of your customer data and market penetration.  These are key pieces of information as they typically drive the success of your overall business and bottom line.

At Natimark, we pride ourselves on being able to not only provide you with customer information but also the tools you need to analyze your efforts and your status in the marketplace.  One report that can accomplish this is our Market Penetration report.  This report does a deep dive into the market share that you have been able to capture with a view at both depth and breadth.  The results of this report are useful in determining marketing strategy and helping to identify any gaps in key demographics.

We also offer a service to help analyze your customer profiles – this is a great complement to the market penetration reports or as a standalone analytic as it provides a view of your customer types.  Utilizing empirical evidence, we create profiles that contain buyer traits, demographics and buying behaviors to help you better align your marketing strategy to specific customer types.

Are you going to deck your halls with data this year?  We offer a free consultation, so contact us today to find out how we can help you create a data driven strategy for 2016. Reach us through this site or call us at 800-494-4533 today!