by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services
Email has grown far beyond a personal communications tool. Email has become an integral marketing strategy in promoting B2C and B2B communications. It is becoming the most effective, immediate, strategic and inexpensive way to directly reach your targeted market....
by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services
Valassis, a media and marketing services company, has launched RedPlum Social Savings, a coupon app for the Facebook platform. The key to the app’s success, says Jim Parkinson, chief digital officer at Valassis, is the ability for users to stay on Facebook to locate...
by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services
Even though your target prospect is a business professional, it does not mean that they are not like average consumers that use traditional consumer outlets every day to shop, read consumer product reviews and browse comments on Facebook. Remember also that this...
by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services
What is Big Data? You’ve probably heard the term “big data” used in both positive and negative contexts. Why’s that? Well, it depends on whether or not the individual or company in possession of big data knows how to best utilize it. Big data is a term used to...
by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services
B2C marketing means that you are targeting a single individual to purchase something, maybe in the case of a product targeted at children, you are also targeting the parents, so then the parents become the decision maker and the child becomes the influencer in the...
