Data Quality Best Practices

Corporate decisions and streamlined operations rely greatly on data quality, as well as proper data management. In fact, to some, high-level data may be one of their most valuable assets. A vital step in maintaining accurate data is ongoing data “cleansing.” By...

Mail: Not Just for Bills

Despite the rise of digital marketing, direct mail remains an effective means to reach customers, especially as fewer organizations are using this strategy. Direct mail marketing is still a key component of a solid strategic marketing plan. We still receive mail...

The Importance of Selects

Direct marketing programs succeed or fail based on four key things – delivering the right offer, at the right time to the right person in the right way. To obtain the highest rate of return on direct marketing efforts, you need to ensure that you are being specific in...