by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services
How do the biggest and most successful corporations spend on social business? We aimed to find out. These “wealthy” (which deemed by annual revenues) corporations spend comparatively more on customer facing social business efforts than most other corporations, yet the...
by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services
The race is on to reach and engage the ultra-connected consumers who have Internet access throughout their day, inside and outside the home. Younger consumers who have grown used to being connected have no resistance to buying online, as opposed to a belief that...
by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services
While print advertising has taken a back seat to digital marketing, companies might be surprised to find that direct mail actually directing traffic to websites, and increasing their online presence and sales. A new survey from GI Insight’s finds that almost 50...
by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services
The newest craze in pulling in new business, or trying to create a loyal customer is online discount voucher websites like Groupon, LivingSocial, OpenTable, Travelzoo and BuyWithMe. Starting in 2008, Groupon now claims to have more than 50 million subscribers in 400...
by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services
Targeted marketing has replaced blind, mass marketing that in the past, has meant a lot of waste of time and money for companies hoping to hook come customers by saturating the market. Targeted marketing is smart marketing and it ensures a higher ROI by only targeting...
