B2C marketing means that you are targeting a single individual to purchase something, maybe in the case of a product targeted at children, you are also targeting the parents, so then the parents become the decision maker and the child becomes the influencer in the...

LinkedIn is a social networking platform for people in professional occupations; in other words, it’s where job seekers go to find work and it’s where businesses go to find strong employee prospects. But businesses are finding out that LinkedIn can be so much more...

Although you may already feel overwhelmed by the growing number of social media sites, free micro-blogging platform Tumblr can be a powerful tool for spreading awareness about your brand. Founded in 2007 by David Karp, Tumblr is essentially a microblogging platform...

YouTube? Isn’t that just a site for videos showing cute cats performing some impossible task, or people performing crazy stunts? While it still has its entertaining factor, it has evolved to become much more. Video has increased in importance as technology has evolved...

Choosing relevant demographic selection criteria becomes more difficult as the amount of data increases. The complexities of the patterns increase, both with the number of customers being considered and the increasing detail for each customer. The past few years have...

Data modeling is a way to structure and organize data so it can be used easily by databases. Data modeling is routinely used in conjunction with a database management system. Data that has been modeled and made ready for this system can be identified in various ways,...