Your current customers are the best source of marketing intelligence. Get to know them, their preferences and their expectations and you can: Measure more closely the success of your products and services Identify new opportunities within your customer base Identify...

For entrepreneurs and small business owners, the best strategies are those that generate a large number of leads at a low cost. Although even more important than the cost of the leads from a social marketing campaign for small business owners, is the leads being...

Buying customer lists can be an excellent and cost effective way to acquire new customers, but only if you utilize the right company, and the right lists. If you’re on the hunt for a list right now, you’ve likely noticed that upon a simple Google search, countless...

Buying customer lists can be an excellent and cost effective way to acquire new customers, but only if you utilize the right company, and the right lists. If you’re on the hunt for a list right now, you’ve likely noticed that upon a simple Google search, countless...

Have you ever looked at customer data or various forms of predictive modeling and felt as if your first assignment should be going back to school and getting a degree in statistics? Although intimidating at first, data is something we’ve all got to get comfortable...

Is your company trying to decide between a direct email campaign and a direct mail campaign? What are the differences between the two – does one yield better results over the other? Let’s look at some of the pros and cons of each: Pros Email Email marketing is very...