In a world of password protected websites and internet applications, we often forget that online information is vulnerable to theft. While installing security software, or relying on a firewall helps to increase online security, we cannot rule out the chance of online...

If you’re in the telemarketing industry or have a telemarketing profession, you should be VERY aware of the Do Not Call Registry. The National Do Not Call Registry gives consumers a choice about whether to receive telemarketing calls at home or on their mobile phone....

Everybody knows that a successful marketing plan contributes to sales and overall success for the company. But have you ever wondered how a marketing plan becomes successful? Contrary to popular belief, it’s not a specific type of advertising campaign or an internal...

Are you wondering how many customers you have in comparison to other companies? The information you’re seeking is called market penetration. Market penetration is the extent of a product’s or service’s sales volume, relative to the total sales volume of all competing...

Corporate decisions and streamlined operations rely greatly on data quality, as well as proper data management. In fact, to some, high-level data may be one of their most valuable assets. A vital step in maintaining accurate data is ongoing data “cleansing.” By...

It seems like everyone and their mother (literally) is on Facebook these days. This social media platform has become a channel for everything from “selfies” to customer service, as well as a powerful tool for small businesses. “Word of mouth” has taken on a whole new...