Despite the rise of digital marketing, direct mail remains an effective means to reach customers, especially as fewer organizations are using this strategy. Direct mail marketing is still a key component of a solid strategic marketing plan. We still receive mail...

Direct marketing programs succeed or fail based on four key things – delivering the right offer, at the right time to the right person in the right way. To obtain the highest rate of return on direct marketing efforts, you need to ensure that you are being specific in...

When you hear the term “spring cleaning” it likely conjures up images of windows being opened after a long weekend, the smell of lemony fresh cleaners and glistening floors. While we agree – spring cleaning at home is a great way to kick off the warmer months we also...

If you’ve ever spent time waiting for a doctor’s appointment you may have read this headline and said to yourself “I don’t think they need any help in that department.” We would have to agree, for a primary care physician who has a good reputation, that they likely...

As a marketer, the words SEO, organic reach, social branding and other online marketing buzzwords have been the go to jargon of the last 10 years. As social media networks like Facebook, Instagram and Twitter have evolved, marketing strategy has too. For many in the...

The word “free” these days rarely means that the good or service is actually going to come without a cost. At Natimark – we like free and we like ensuring that we not only provide goods and services at reasonable costs but that we also give our customer’s a little...