Labor Day has come and gone and here is the season of holidays. From Halloween to New Year’s we are embarking on a four month rush of good tidings and cheer. As a retailer, are you prepared for the rush? Have you considered your marketing plans? Determined what...

Appends are commonly overlooked as a great way to clean up your data and augment what you already have. There are several types of appends that can be performed depending on your needs and working with your existing lists allows you to maintain your original data set...

The financial industry has always been a key player in the direct marketing world. There’s no denying that in this highly regulated industry, marketing requires finesse and strategy in order to be successful. At Natimark, we have observed these trends as we are a...

Most businesses are entering the planning season for the 2015 year – are you? As you develop your marketing strategy for the year to come, there are a few considerations we recommend that you make. As a leader in the direct marketing space, we have insights into not...

Did you know that the industry has seen a major uptick in the delivery, and more importantly the consumption, of newsletters? With the high volume of information we consume on a daily basis it may seem odd that a newsletter would become so popular, but newsletters...

Do you have a list of contacts with phone numbers but no names? Here’s some great news: you aren’t in a hopeless situation; you can consider updating your database using a reverse append! Essentially, a reverse append is used to add names and addresses to existing...