The DNC or “Do Not Call” list was created in an effort to empower consumers to block telemarketing phone calls. This registry is a government initiative backed by the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC). Consumers are...

Earlier this year we posted about the importance of truly knowing your customer base and the ROI on spending the time to understand who you are looking to target. Since then we have done numerous posts on various market segmentations and why and how to enter into...

Market Penetration is a phrase that we hear quite often in the direct marketing world. So what exactly does it mean and how do you measure it? Let’s start by discussing what market penetration is the depth with which you have penetrated the market. Analyzing your...

November, December and January are some of the biggest months in retail – whether it is jewelry, cars or clothes this time of year is known for customers going out and spending their money. While they expect great deals on Black Friday and during post-holiday sales,...

There has been a recent and highly publicized uptick in the breach of customer databases of large retailers, financial institutions and online services. More than ever, consumers are starting to hesitate to provide detailed personal information for fear of it being...

Coupons – a traditional marketing tactic that has seen a renaissance in recent years. With shows like “Extreme Couponing” and entire blogs and groups dedicated to the art of extreme couponing, it can’t be denied that there is a significant rise in consumer awareness...