Direct mail is not dead – we’ve covered this topic before. While the age of the internet has certainly changed the marketing landscape, it has by no means eradicated more traditional methods. Direct mail can be an extremely effective medium to diversify your marketing...

The spring is the perfect time to hit the refresh button – whether it’s at home or at work, the new life outside can inspire us to inject some new life into our day-to-day lives as well. One of the things that can benefit from a spring refresh is your company’s...

Email, Phone and Direct Mail Continue to Lead the Pack According to Direct Marketing News, two old standbys—email and phone—continue to provide the highest response rates. In fact, the latest findings from December and January show that email, phone and direct mail...

The holy grail of marketing has long been the ability to identify individuals and speak to them on a “one to one” basis. And despite all the platitudes from experts, this still remains elusive to this day. The key to success is data integrity and a strategic marketing...

Personalization of Data If you are looking to expand your marketing reach or your customer penetration, utilizing data lists is a great way to achieve that. The trick is knowing how to select the right information for your business. As experts in the field, we wanted...