Personalization of Data It has been reported that personalized emails improve click through rates by 14% and conversion rates by 10%. Are you personalizing your emails? Including the recipient’s first name, geographically relevant references and/or other personal...

Investing in marketing strategies can be one of the best ways to grow your business. Intelligent investments can pay dividends well beyond the initial investment. How do you, as a business owner, measure this success? When we look at simple metrics like the number of...

Anyone with a little determination and the ability to read a tutorial can create a website. This means that there are a lot more brands competing for space in the consumer market. Whether you’re an online trainer or an artist or a consultant – it doesn’t matter, the...

It’s that time of year again! Parents are filling up retail stores buying back-to-school gear for their families – everything from pencils to backpacks to clothes are up for grabs. We know that this time of year can be hectic at first, but it often leaves parents with...

In the business environment today, where change moves at the speed of light, who has time to nit-pick their client/customer database? We send out direct mail, craft email drip campaigns and fire up telemarketing efforts with the hope that something sticks. It’s the...

Are we trying to rush away the year? Absolutely not; however, it is important to remember that as Q4 rapidly approaches, proactive 2016 planning needs to be underway. Failure to plan is a plan to fail! As you sit down to develop your marketing strategy for the next 12...