Video clips of Nigel Bradley presenting. Recorded by MMC Learning. Chapter 1 – Introduction 1.1. What is the nature and purpose of marketing research? 1.2. The History of Marketing Research 1.3. The Structure of the Industy Summary 1.4. The Different Types of Research...

Many people have the mindset that going directly to the source for anything is the best solution. In some instances that may be true, but in Direct Mail Marketing, it can be more cost effective to use a mailing list broker over a mailing list compiler. The right...

How do the biggest and most successful corporations spend on social business? We aimed to find out. These “wealthy” (which deemed by annual revenues) corporations spend comparatively more on customer facing social business efforts than most other corporations, yet the...

The race is on to reach and engage the ultra-connected consumers who have Internet access throughout their day, inside and outside the home. Younger consumers who have grown used to being connected have no resistance to buying online, as opposed to a belief that...

While print advertising has taken a back seat to digital marketing, companies might be surprised to find that direct mail actually directing traffic to websites, and increasing their online presence and sales. A new survey from GI Insight’s finds that almost 50...

The newest craze in pulling in new business, or trying to create a loyal customer is online discount voucher websites like Groupon, LivingSocial, OpenTable, Travelzoo and BuyWithMe. Starting in 2008, Groupon now claims to have more than 50 million subscribers in 400...