Targeted marketing has replaced blind, mass marketing that in the past, has meant a lot of waste of time and money for companies hoping to hook come customers by saturating the market. Targeted marketing is smart marketing and it ensures a higher ROI by only targeting...

Knowledge of today’s key marketing terms can be overwhelming, but they are critical to helping you decipher consumer desires, needs, beliefs and actions as they relate to purchasing behavior, and your product or service. Targeted market research involves data...

Facebook recently announced they are launching a small business education program, to show businesses how to optimize their individual pages and to use its ad program to effectively target customers. Facebook.com The social-media giant is partnering with the U.S....

Verizon Communications announced it has changed its privacy policy to build a marketing program that uses consumer data to place targeted advertisements online. The program will launch later this year and according to Bill Kula, director of media relations at Verizon,...

Get serious about social media as a marketing tool. Ready or not, it’s here to stay. Even if your customers and potential clients are not participating yet, they will be. The search benefits are enormous if you understand that consistency, keywords, data and links are...

While most people have head the term SEO, do they really understand how it can help you increase your sales, while building a personal relationship with your clients? Some important things to remember and practice with SEO strategy are: SEO is more than just...