“Tweens” are a rising demographic in the marketing world as they are defined as in-be-“tween” a child and a teenager. Understood as the 8-12 age-group, tweens grew up with computers and internet access, making them quite different from previous generations of...

Industry experts agree that the mobile web will be a leading breakout mobile channel in 2012 and will prove to be crucial for all brands. With more hands on more internet capable devices, a mobile web presence is becoming indispensable for business, entertainment,...

Mobile marketing is a very hot topic right now in industries across the board. Businesses have so many options to choose from including; apps, coupons, text messages, QR codes, or check-ins. It’s become a tool too powerful for businesses to ignore any longer. In the...

SMS Marketing is a fairly new type of mobile marketing that uses Short Message Service text messaging as a form of direct advertising, and it is usually directed to a company’s existing customer base. A typical SMS marketing campaign involves collecting mobile phone...

The best way to understand and communicate with your clients and speak your company’s message is to be cognizant of their preferences, and to what is most convenient for them. Companies such as AccurateLeads.com points out, that consumers pay attention to the messages...

The marketing landscape has been projected to evolve in several significant ways for 2012. By executing practical and very effective mediums to manage the emerging technologies, companies can produce better results for their businesses, through increased targeted...