While Natimark’s core business is integrated and targeted marketing research and data lists, we realize this topic is important as we support our Internet marketing agencies and clients in what effects their critical marketing efforts in today’s environment. Internal...

Having a clear understanding of who your target audience is, is essential in today’s mobile market. Targeting will help you produce more effective products and provide better services. Targeting a specific business type or industry reduces the money you waste on...

As businesses become more educated and hopefully sophisticated in their social networking efforts, are they understanding the importance of the metrics by which they measure social business ROI? So far organizations, for the most part, have relied almost solely on...

So.cl So.cl (pronounced “social”) is an experimental research project, developed by Microsoft’s FUSE Labs, that lets you use search to express and share ideas through beautiful story collages. So.cl is for anyone who has something to say, create, discover and connect...

The mobile channel is an integral part of the marketing media mix, a process which is made easier by the growing smartphone adoption and increasing mobile media participaton. One of the key developments in mobile advertising is the increasing integration of...

Google has acquired Wildfire Interactive, a startup that helps companies manage their marketing and advertising on social media platforms such as Facebook, Twitter, Pinterest and Google+. Adding Wildfire will enable Google to offer companies a way to market across a...