Google’s ride to fame has been a bit bumpy since the network’s debut, but the integration of all things Google makes Google+ much more appealing for users and businesses alike. Launched in June of 2011, as a social networking and identity service, Google may have made...

Profiling and segmentation are needed to target marketing campaigns, evaluate market potential, develop sales and new areas, identify where to locate new outlets, identify hot spots to target sales effort, and to help you customize your communications in terms of...

Email has grown far beyond a personal communications tool. Email has become an integral marketing strategy in promoting B2C and B2B communications. It is becoming the most effective, immediate, strategic and inexpensive way to directly reach your targeted market....

Valassis, a media and marketing services company, has launched RedPlum Social Savings, a coupon app for the Facebook platform. The key to the app’s success, says Jim Parkinson, chief digital officer at Valassis, is the ability for users to stay on Facebook to locate...

Even though your target prospect is a business professional, it does not mean that they are not like average consumers that use traditional consumer outlets every day to shop, read consumer product reviews and browse comments on Facebook. Remember also that this...

What is Big Data? You’ve probably heard the term “big data” used in both positive and negative contexts. Why’s that? Well, it depends on whether or not the individual or company in possession of big data knows how to best utilize it. Big data is a term used to...