How Can I Use Predictive Modeling in my Business?

Predictive modeling is an analytics process that is used to identify and predict customer behaviors. It is simulated utilizing information from your customer database.  It helps determine how customers interact based on marketing materials.  Some of the things that predictive modeling can help you achieve include:

-          Identifying your “Best Customer”

  • Optimize your marketing efforts by defining the traits of and target marketing to your “best customers.”  Make sure that you maximize client satisfaction and value for the clients who yield your highest ROI.

-          Customer Cloning

  • By identifying the traits of your best customers across all of your demographics, you can clearly define your ideal client profile. Prospecting for these specific types of clients who share similar qualities always yields the best return.

-          Lost Customers

  • All too often, valuable customers can fall off without notice. Through this analysis, you can target them and work to bring them back as active clients.

As a data company, we recognize the power of analytics.  Harness predictive modeling that allows you to work smarter and target customers in a way that is relevant to their traits and behaviors.  Studies have shown that with the information overload that exists in today’s society, people will pass over marketing materials that aren’t directly relevant to them. By engaging in customer analytics, you are able to profile your client base as well as prospects and create targeted efforts that will speak to the customer’s behavior and needs.  Engaged customers result in more positive outcomes for your marketing and sales initiatives.

We offer a host of analytics programs – contact us today to find out more!