Category Archives: Direct Mail

Active Customer Engagement

Whether you’re a B2B company like ours or a B2C company, we are all facing similar challenges with customer engagement.  Often times because both ends are so busy, engagements are limited to a few key critical points in time:

  1. During a Sale
  2. During an Issue
  3. During Termination of Contract

Of these points of engagement, only one is positive.  We are finding that as customers face more and more data and information, reinforcing the positive touchpoints is crucial to the success of client relationships.  Not only is there a myriad of information at our clients’ disposal but there are also new companies and providers popping up every day, making market competition exceptionally fierce.

So how do we improve our customer interactions?  The first step is making sure we have the right customer data.  Over time data can become convoluted and inaccurate when not used frequently.  Leveraging a service like our data append, which fills in the holes in your customer data can provide the foundation that you need to foster these additional positive touchpoints.

Data appends provide things like demographic, psychographic and lifestyle data points that allow you to create meaningful conversations with your clients that don’t center on sales or challenges.

How do you create great customer touchpoints?  Have you seen success in fostering relationships through implementing additional conversation?  We want to hear about it and find out how we can help! Call us anytime at 800-494-4533.

Start Planning Now for 2016

Are we trying to rush away the year?  Absolutely not; however, it is important to remember that as Q4 rapidly approaches, proactive 2016 planning needs to be underway.  Failure to plan is a plan to fail!  As you sit down to develop your marketing strategy for the next 12 months, it’s important to consider a few key areas.  Asking yourself and your team the following questions can kick start your planning efforts!

Is our customer data up to date and accurate?

There is no point in marketing to the wrong people – it is a waste of resources, time and efforts.  Your customer data is one of your most valuable assets and it’s important to consistently update it!  Natimark can help you assess the quality of your customer information using our data hygiene services.  Utilizing these services can help you with your deliverability, duplication and often times your conversions.

Where do we stand in the marketplace?

Market penetration is a powerful metric to understand how deep you are in the marketplace.  It’s important to evaluate where you stand and how to move toward attaining a larger piece of the pie.  Leveraging our market penetration analysis can help you understand where you customers are located, where you have gaps in penetration and if there are common themes amongst your customers across geographic marketplaces.  This will help you determine your direct marketing strategy over the next 12 months.

What steps can we take to increase our market penetration?

Once you’ve defined where you stand, it’s important to create a strategy to expand.  Whether you are identifying new demographics or working to penetrate existing ones, we can help you by providing data lists that are segmented by demographic details.

Hopefully our questions have led you to consider how you will build upon your success throughout 2016.  As always, we are here for a free consultation to help support your business needs!

Clean Up Your Act!

In the business environment today, where change moves at the speed of light, who has time to nit-pick their client/customer database? We send out direct mail, craft email drip campaigns and fire up telemarketing efforts with the hope that something sticks.

It’s the ugly elephant in the middle of the room that nobody talks about: dirty data.

Most companies are not data analytics experts, but you need to be to compete in today’s environment, where clients and customers are overwhelmed by advertising and marketing efforts coming at them from multiple modalities. But emails that go awry, phone calls made to non-decision-makers, and multiple direct mail pieces going to the same person waste your marketing dollars and, worse yet, put your company in a bad light.

Enter Natimark –  a data analytics company with a solution for every bad data problem out there!

Contact information records incomplete or outdated? Natimark ‘s Data Append service can fill in the gaps in your contact list with correct addresses, names, titles and telephone numbers.

Do you have phone numbers, but would like to branch out into direct mail? Natimark’s Reverse Append service can generate up-to-date addresses and mailing information from your telephone list.

What about your home-grown database that is just plain outdated? Natimark can scrub your customer or prospect file to get rid of duplicates or out-of-date information, and improve your accuracy and reach.

All of these efforts improve your return on your marketing dollar, by driving more leads and converting more leads to sales. One recent report showed that high-quality data can result in 39% more closes and 66% more revenue. Regular data management is essential to the health of your pipeline and your company. Go to http://www.natimark.com/services/other-data-services/ today to learn more about these essential services.

And do something about that elephant in the room.

Creating Credibility

Anyone with a little determination and the ability to read a tutorial can create a website.  This means that there are a lot more brands competing for space in the consumer market.  Whether you’re an online trainer or an artist or a consultant – it doesn’t matter, the market is saturated with other people providing the same good or service.

Establishing credibility will set you apart.  We’ve all had that friend who shares the articles from the Onion or some other satirical news source.  Developing credibility means providing content to your users that is accurate, interesting and valuable.

When you are working to develop brand credibility there are some key areas that you want to focus on. The first is content. You want to make sure that whatever content you push to your audience is meaningful.  This means that it has well researched information, is presented thoughtfully and hits areas of interest for your consumers.

Authentic testimonials are another great way to develop brand credibility.  While the standard, rehearsed testimonial is good; organic testimonials that are not requested or prepared are even better!  Creating an engaging community will encourage followers to share their experiences in the form of comments, word of mouth recommendations or purchase a good or service for a friend.  The best marketing you can have is a referral.

Being active in the community in which your business operates is important for credibility.  Whether it’s participating in forums or writing articles that are published by other people, showing that you are an active member of the community is crucial for building credibility and often builds loyalty as well.

We can help you measure the success of your brand through some of our advanced analytics offerings!  Contact us today for a consultation!

Refresher Course: Choosing the Right List

If you are looking to expand your marketing reach or your customer penetration, utilizing data lists is a great way to achieve that.  The trick is knowing how to select the right information for your business.  As experts in the field, we wanted to do a quick refresher course on how to identify which data is ideal for your needs.

  1. Know your target audience. The first step is to identify the ideal customers for your goods or services.  The old adage “less is more” is true in this case – casting a wide net will not necessarily create more customers.  Casting a smaller, well placed net will yield the best return on investment.
  2. Determine your market penetration.  Redundancy is not your friend when it comes to marketing and sales.  Bombarding the same people with the same information is unproductive on your end and annoying on theirs.  We specialize in market penetration assessments and can set you up for success!
  3. Make sure you have clean data.  Using outdated or incomplete data is useless.  It will quickly drain your marketing resources and won’t yield the desired results.  Your data may be “dirtier” than you think – we can help you through our hygiene management services.

So once you’ve done these things, where you do you go to get these customer lists?  How do you know that you’re getting the best information possible?  Simple – contact us.  We have industry leading, affordable and robust lists across a variety of industries and demographics.  The best part? It’s all customizable.

Contact us today to find out how we can help you expand your customer base!

Trending: Marketing Tactics to Jumpstart Q2

The spring is the perfect time to hit the refresh button – whether it’s at home or at work, the new life outside can inspire us to inject some new life into our day-to-day lives as well. One of the things that can benefit from a spring refresh is your company’s marketing strategy. For many businesses Q2 and Q3 are the peak sales periods – this is where you do the majority of your business. Knowing this, we wanted to share a few strategies to help you jumpstart your efforts to make this your best year yet.

Get Focused – knowing your audience is half the battle. In the case of direct marketing, less can be more. Rather than just buying a list of names and sending mass communications, identifying target markets can have a much greater return. Not only does it save you money, it also improves the return on your investment. Our consumer database leverages selects that will help you identify the right customers for your market!

Personalize It – the volume of communication that comes to people on a daily basis is overwhelming. How many of us have received an email or piece of mail, opened it, noticed it was generic and immediately disregarded it without even reading it? Probably every single person reading this. SO how do you up the chances that your communication is consumed in this age of information? Give your communications that personal touch!

Be Specific – Generic messaging, much like generic communication, often gets overlooked. As we mentioned, our consumption is so high that unless it is relevant or interesting, it’s often discarded. When you get specific with your messaging, you engage your prospective customers more effectively.

Want to get started on these initiatives? Natimark can help! Contact us today for a consultation!

Optimizing Your Direct Mailing – 3 Strategies to Stand out in 2015

Direct mail is not dead – we’ve covered this topic before. While the age of the internet has certainly changed the marketing landscape, it has by no means eradicated more traditional methods. Direct mail can be an extremely effective medium to diversify your marketing strategy.

We wanted to share a few tips that will allow you to make your direct mailing more effective in 2015.

  1. Be Unique – whether it’s an iconic brand image or a funky mailer – stand out. As with any type of marketing – if it’s not compelling, it’s not consumed. Are you a mortgage company targeting prospective homeowners? Create a mailer that’s in the shape of a house versus a regular postcard. The more interesting it is, the more likely the consumer is to pick it up and give it a read.

  2. Be Strategic – Knowing your audience is critical to being successful in your direct marketing efforts. Making sure that your mailing lists are accurate and up to date is one of the best things you can do for your business. We can help you do some spring cleaning and scrub up those lists. Our hygiene services will make sure that you have the most up to date and accurate data.

  3. Real Testimonials – Often, when marketers use testimonials they’re accessory items to a greater message. Shift the focus to the testimonial as the primary message – make it relevant, important and in depth. Your most compelling testimonial is an asset that should be leveraged to gain trust in potential consumers.

A diversified marketing strategy is critical to strong customer acquisition. Natimark is a one stop shop for all of your direct marketing needs. From customer lists to direct mail support – we have you covered. Contact us today to find out how we can help you work smarter!

 

Do Coupons Still Work?

Coupons – a traditional marketing tactic that has seen a renaissance in recent years.  With shows like “Extreme Couponing” and entire blogs and groups dedicated to the art of extreme couponing, it can’t be denied that there is a significant rise in consumer awareness about coupons.

Does that mean that coupons still work as a sales promotion?  Absolutely.  Since 2011, the use of online coupons has increased 13%. This increase shows that coupons are valuable, and that they directly impact the loyalty of customers.

Ninety-two percent of consumers used coupons in 2013.  That has only continued to rise.  Both mobile and direct mail coupons are utilized by consumers to get the most bang for their buck. While people who use the coupons said that they will switch stores to get great deals, 91% of them also said that they will visit a retailer again after being offered a coupon.

So what does this mean for your business?  The first is understanding who to target with your coupons.  We recommend leveraging a database to find the right consumers from a demographic standpoint.  You are able to parse it down by gender, age, income and a myriad of other information layers.  Next, choose coupons that promote new or undersold products – consumers said that they were more likely to try a new product if a coupon was offered.

Contact us today to find out how we can help you get your offers in the right hands!

Data Security

There has been a recent and highly publicized uptick in the breach of customer databases of large retailers, financial institutions and online services.  More than ever, consumers are starting to hesitate to provide detailed personal information for fear of it being compromised.  This newfound skepticism is spreading quickly – however it does not mean that your business needs to suffer.

While traditional methods of obtaining information through contact forms may become more challenging, there are still large consumer databases that can provide detailed demographic information.  Sourcing this information from various places allows us to have detailed records for more than 200 million consumers.

Obtaining accurate, intelligent consumer information is critical to marketing and sales efforts – particularly for medium to large businesses.  We know that as your business evolves, so does your customer base and we at Natimark continually improve and update our databases to meet your needs.

We offer the ability to not only add new names to your customer database but also to enhance your existing ones with additional information, through reverse appends.  Investing in database cleansing, enhancements and new information is affordable thanks to Natimark.  Our a la carte pricing allows you to pay for only what you need for your business.

Contact us today to find out how we can help you avoid the fall-out from the information breach!

Tis the Season to be Selling

November, December and January are some of the biggest months in retail – whether it is jewelry, cars or clothes this time of year is known for customers going out and spending their money.  While they expect great deals on Black Friday and during post-holiday sales, consumers also have planned to spend money.

Ensuring that you are getting your holiday marketing and communications into the hands of consumers is critical to the success of your peak retail season.  The first step to making sure that your direct marketing efforts are producing results is to ensure you are targeting the right people.  Natimark offers the National Consumer List which is the most comprehensive database available containing over 130 million households and their data.

While this may sound overwhelming, it shouldn’t be!  Natimark offers the opportunity to slice and dice this data by demographic points – including state, city, neighborhood, etc.  We can provide lifestyle points as well to help you figure out exactly who you need to get your message to.

The database is updated on a monthly basis ensuring that your consumer data will be current!  The best part about these lists is that not only are they comprehensive but they are affordable – starting at just $60/M including selects!

Contact us today to find out how we can get you putting your best marketing forward this holiday season!

Medical Marketing – Directing Your Patients to Your Practice

If you’ve ever spent time waiting for a doctor’s appointment you may have read this headline and said to yourself “I don’t think they need any help in that department.”  We would have to agree, for a primary care physician who has a good reputation, that they likely have no problem scheduling patients.

However, for a specialty doctor, healthcare service provider, or medical prescription company looking to grow his or her practice, there is serious value in obtaining lists for direct marketing to consumers in target demographics.

Obtaining an “Ailment List” will allow you to reach out to people who are likely in direct need of your products and/or services.  These people are actively seeking information, treatment or products in the targeted areas.  They can be people suffering from something as simple as acne or something as severe as Parkinson’s.

So how do these lists work and why are they effective?  The people who suffer from these conditions are generally highly motivated to obtain treatment.  They will seek out opportunities and if they receive direct contact are likely to engage.  If you are a company that offers targeted services like Lasik eye surgery or smoking cessation. or you are a specialized doctor’s office like pediatrics and are seeking new clients, this is a direct marketing technique with proven success.

Natimark can offer you lists for over 100 different ailments, covering over 60 million records.  Take the next step in expanding your practice and contact us today to find out more about our listings.