Category Archives: Mailing Lists

Active Customer Engagement

Whether you’re a B2B company like ours or a B2C company, we are all facing similar challenges with customer engagement.  Often times because both ends are so busy, engagements are limited to a few key critical points in time:

  1. During a Sale
  2. During an Issue
  3. During Termination of Contract

Of these points of engagement, only one is positive.  We are finding that as customers face more and more data and information, reinforcing the positive touchpoints is crucial to the success of client relationships.  Not only is there a myriad of information at our clients’ disposal but there are also new companies and providers popping up every day, making market competition exceptionally fierce.

So how do we improve our customer interactions?  The first step is making sure we have the right customer data.  Over time data can become convoluted and inaccurate when not used frequently.  Leveraging a service like our data append, which fills in the holes in your customer data can provide the foundation that you need to foster these additional positive touchpoints.

Data appends provide things like demographic, psychographic and lifestyle data points that allow you to create meaningful conversations with your clients that don’t center on sales or challenges.

How do you create great customer touchpoints?  Have you seen success in fostering relationships through implementing additional conversation?  We want to hear about it and find out how we can help! Call us anytime at 800-494-4533.

Start Planning Now for 2016

Are we trying to rush away the year?  Absolutely not; however, it is important to remember that as Q4 rapidly approaches, proactive 2016 planning needs to be underway.  Failure to plan is a plan to fail!  As you sit down to develop your marketing strategy for the next 12 months, it’s important to consider a few key areas.  Asking yourself and your team the following questions can kick start your planning efforts!

Is our customer data up to date and accurate?

There is no point in marketing to the wrong people – it is a waste of resources, time and efforts.  Your customer data is one of your most valuable assets and it’s important to consistently update it!  Natimark can help you assess the quality of your customer information using our data hygiene services.  Utilizing these services can help you with your deliverability, duplication and often times your conversions.

Where do we stand in the marketplace?

Market penetration is a powerful metric to understand how deep you are in the marketplace.  It’s important to evaluate where you stand and how to move toward attaining a larger piece of the pie.  Leveraging our market penetration analysis can help you understand where you customers are located, where you have gaps in penetration and if there are common themes amongst your customers across geographic marketplaces.  This will help you determine your direct marketing strategy over the next 12 months.

What steps can we take to increase our market penetration?

Once you’ve defined where you stand, it’s important to create a strategy to expand.  Whether you are identifying new demographics or working to penetrate existing ones, we can help you by providing data lists that are segmented by demographic details.

Hopefully our questions have led you to consider how you will build upon your success throughout 2016.  As always, we are here for a free consultation to help support your business needs!

Clean Up Your Act!

In the business environment today, where change moves at the speed of light, who has time to nit-pick their client/customer database? We send out direct mail, craft email drip campaigns and fire up telemarketing efforts with the hope that something sticks.

It’s the ugly elephant in the middle of the room that nobody talks about: dirty data.

Most companies are not data analytics experts, but you need to be to compete in today’s environment, where clients and customers are overwhelmed by advertising and marketing efforts coming at them from multiple modalities. But emails that go awry, phone calls made to non-decision-makers, and multiple direct mail pieces going to the same person waste your marketing dollars and, worse yet, put your company in a bad light.

Enter Natimark –  a data analytics company with a solution for every bad data problem out there!

Contact information records incomplete or outdated? Natimark ‘s Data Append service can fill in the gaps in your contact list with correct addresses, names, titles and telephone numbers.

Do you have phone numbers, but would like to branch out into direct mail? Natimark’s Reverse Append service can generate up-to-date addresses and mailing information from your telephone list.

What about your home-grown database that is just plain outdated? Natimark can scrub your customer or prospect file to get rid of duplicates or out-of-date information, and improve your accuracy and reach.

All of these efforts improve your return on your marketing dollar, by driving more leads and converting more leads to sales. One recent report showed that high-quality data can result in 39% more closes and 66% more revenue. Regular data management is essential to the health of your pipeline and your company. Go to http://www.natimark.com/services/other-data-services/ today to learn more about these essential services.

And do something about that elephant in the room.

Back to School Blues – Not Here!

It’s that time of year again!  Parents are filling up retail stores buying back-to-school gear for their families – everything from pencils to backpacks to clothes are up for grabs.  We know that this time of year can be hectic at first, but it often leaves parents with a little more free time during the day.  As families edge their way back into routines, items that have come off the “to-do” list seem to creep back on.

This is a great time of year to market products and services that are family oriented. Whether you’re a travel agency, a tutoring agency or you sell products that families use, this is the right time of year to ramp up your marketing efforts.  From back to school specials to fall savings campaigns, we are ready to help you capitalize during this time of year.

First, we recommend that you identify your market penetration, something that we can help you with!  This will allow you to understand where you need to enhance your target marketing lists.   Once you have determined the areas of opportunity, we can help you increase the size of your lists with relevant, targeted, high quality contacts that come from the most accurate databases in the industry.

Wondering what the best way is to target your clients?  Check out our blog post on Increasing Your Opt-ins!  This will help you understand how you can maximize your direct marketing efforts and engage new customers!

We are here to help you – contact us for a consultation to find out what we can do for your business!

Refresher Course: Choosing the Right List

If you are looking to expand your marketing reach or your customer penetration, utilizing data lists is a great way to achieve that.  The trick is knowing how to select the right information for your business.  As experts in the field, we wanted to do a quick refresher course on how to identify which data is ideal for your needs.

  1. Know your target audience. The first step is to identify the ideal customers for your goods or services.  The old adage “less is more” is true in this case – casting a wide net will not necessarily create more customers.  Casting a smaller, well placed net will yield the best return on investment.
  2. Determine your market penetration.  Redundancy is not your friend when it comes to marketing and sales.  Bombarding the same people with the same information is unproductive on your end and annoying on theirs.  We specialize in market penetration assessments and can set you up for success!
  3. Make sure you have clean data.  Using outdated or incomplete data is useless.  It will quickly drain your marketing resources and won’t yield the desired results.  Your data may be “dirtier” than you think – we can help you through our hygiene management services.

So once you’ve done these things, where you do you go to get these customer lists?  How do you know that you’re getting the best information possible?  Simple – contact us.  We have industry leading, affordable and robust lists across a variety of industries and demographics.  The best part? It’s all customizable.

Contact us today to find out how we can help you expand your customer base!

Trending: Marketing Tactics to Jumpstart Q2

The spring is the perfect time to hit the refresh button – whether it’s at home or at work, the new life outside can inspire us to inject some new life into our day-to-day lives as well. One of the things that can benefit from a spring refresh is your company’s marketing strategy. For many businesses Q2 and Q3 are the peak sales periods – this is where you do the majority of your business. Knowing this, we wanted to share a few strategies to help you jumpstart your efforts to make this your best year yet.

Get Focused – knowing your audience is half the battle. In the case of direct marketing, less can be more. Rather than just buying a list of names and sending mass communications, identifying target markets can have a much greater return. Not only does it save you money, it also improves the return on your investment. Our consumer database leverages selects that will help you identify the right customers for your market!

Personalize It – the volume of communication that comes to people on a daily basis is overwhelming. How many of us have received an email or piece of mail, opened it, noticed it was generic and immediately disregarded it without even reading it? Probably every single person reading this. SO how do you up the chances that your communication is consumed in this age of information? Give your communications that personal touch!

Be Specific – Generic messaging, much like generic communication, often gets overlooked. As we mentioned, our consumption is so high that unless it is relevant or interesting, it’s often discarded. When you get specific with your messaging, you engage your prospective customers more effectively.

Want to get started on these initiatives? Natimark can help! Contact us today for a consultation!

Optimizing Your Direct Mailing – 3 Strategies to Stand out in 2015

Direct mail is not dead – we’ve covered this topic before. While the age of the internet has certainly changed the marketing landscape, it has by no means eradicated more traditional methods. Direct mail can be an extremely effective medium to diversify your marketing strategy.

We wanted to share a few tips that will allow you to make your direct mailing more effective in 2015.

  1. Be Unique – whether it’s an iconic brand image or a funky mailer – stand out. As with any type of marketing – if it’s not compelling, it’s not consumed. Are you a mortgage company targeting prospective homeowners? Create a mailer that’s in the shape of a house versus a regular postcard. The more interesting it is, the more likely the consumer is to pick it up and give it a read.

  2. Be Strategic – Knowing your audience is critical to being successful in your direct marketing efforts. Making sure that your mailing lists are accurate and up to date is one of the best things you can do for your business. We can help you do some spring cleaning and scrub up those lists. Our hygiene services will make sure that you have the most up to date and accurate data.

  3. Real Testimonials – Often, when marketers use testimonials they’re accessory items to a greater message. Shift the focus to the testimonial as the primary message – make it relevant, important and in depth. Your most compelling testimonial is an asset that should be leveraged to gain trust in potential consumers.

A diversified marketing strategy is critical to strong customer acquisition. Natimark is a one stop shop for all of your direct marketing needs. From customer lists to direct mail support – we have you covered. Contact us today to find out how we can help you work smarter!

 

Data Security

There has been a recent and highly publicized uptick in the breach of customer databases of large retailers, financial institutions and online services.  More than ever, consumers are starting to hesitate to provide detailed personal information for fear of it being compromised.  This newfound skepticism is spreading quickly – however it does not mean that your business needs to suffer.

While traditional methods of obtaining information through contact forms may become more challenging, there are still large consumer databases that can provide detailed demographic information.  Sourcing this information from various places allows us to have detailed records for more than 200 million consumers.

Obtaining accurate, intelligent consumer information is critical to marketing and sales efforts – particularly for medium to large businesses.  We know that as your business evolves, so does your customer base and we at Natimark continually improve and update our databases to meet your needs.

We offer the ability to not only add new names to your customer database but also to enhance your existing ones with additional information, through reverse appends.  Investing in database cleansing, enhancements and new information is affordable thanks to Natimark.  Our a la carte pricing allows you to pay for only what you need for your business.

Contact us today to find out how we can help you avoid the fall-out from the information breach!

Tis the Season to be Selling

November, December and January are some of the biggest months in retail – whether it is jewelry, cars or clothes this time of year is known for customers going out and spending their money.  While they expect great deals on Black Friday and during post-holiday sales, consumers also have planned to spend money.

Ensuring that you are getting your holiday marketing and communications into the hands of consumers is critical to the success of your peak retail season.  The first step to making sure that your direct marketing efforts are producing results is to ensure you are targeting the right people.  Natimark offers the National Consumer List which is the most comprehensive database available containing over 130 million households and their data.

While this may sound overwhelming, it shouldn’t be!  Natimark offers the opportunity to slice and dice this data by demographic points – including state, city, neighborhood, etc.  We can provide lifestyle points as well to help you figure out exactly who you need to get your message to.

The database is updated on a monthly basis ensuring that your consumer data will be current!  The best part about these lists is that not only are they comprehensive but they are affordable – starting at just $60/M including selects!

Contact us today to find out how we can get you putting your best marketing forward this holiday season!

What is a Reverse Append?

Do you have a list of contacts with phone numbers but no names?  Here’s some great news: you aren’t in a hopeless situation; you can consider updating your database using a reverse append!

Essentially, a reverse append is used to add names and addresses to existing phone numbers.  Natimark can link your consumer or prospect list with accurate, updated address information so you can leverage the full channel.

Truly penetrating your customer base requires a multi-channel marketing effort.  In order to do this you need to make sure you have appropriate contact details to support a multi-channel effort.  We find reverse appends to be particularly helpful in this area.  Did you purchase a list that simply contains phone numbers?  We all know that in the digital age most people screen their calls and have a low tolerance for telemarketing.

In completing a reverse append, you open up the channels in which you can communicate with your clients.  Direct mail is a great way to stand out as an organization – as the world relies predominantly on digital services, receiving a piece of mail that isn’t a bill has become quite rare.

Contact Natimark today to find out how we can help you update your list!

How To Determine Your Market Penetration

Are you wondering how many customers you have in comparison to other companies? The information you’re seeking is called market penetration. Market penetration is the extent of a product’s or service’s sales volume, relative to the total sales volume of all competing products/services. This number is expressed as a percentage:

Your Sales Volume X 100 ÷ Total Sales Volume of All Competing Products or Services

You can determine this percentage for any single ZIP code, an entire state, or even the entire country depending on what you’re looking to accomplish.

Market penetration can also measure how effectively you are penetrating your market, and how many opportunities are being “left on the table.” You may want to compare your customers in any given area (for example, a ZIP code) to your non-customers to determine which areas are well (or poorly) penetrated.

Here’s an example: There are 400 households within a 2-mile radius of your grocery store. Data reveals that only 71 have shopped at your location.

71 X 100 ÷ 400 = 17.75 %

You’ve successfully penetrated close to 18% of your 2-mile geographic market, but that means nearly 80% of the households have not been reached. You may want to increase your marketing efforts in this particular area, seeing as your store is a quick and easy commute for these people.

Whether you’re looking to see how much business you have in comparison to others (which customers you can attempt luring away) or you’re looking for customers that don’t currently utilize your type of product or service, your market penetration percentage provides important information so that you don’t waste time trying to penetrate markets that are already heavily populated with your existing customers.

You want to focus your efforts on areas where the most rewarding opportunities are. But how do you gain access to the “big data,” such as the total number of consumers in your zip code, or total sales volume of all competing products? Simple: with the help of Natimark!

For over 20 years we’ve been providing businesses, both small and large, with better results through better data. Contact our team to learn more about your company’s current market penetration and where the best opportunities for attracting new customers are.