Hello Holidays!

Labor Day has come and gone and here is the season of holidays. From Halloween to New Year’s we are embarking on a four month rush of good tidings and cheer. As a retailer, are you prepared for the rush? Have you considered your marketing plans? Determined what...

What is a Reverse Append?

Do you have a list of contacts with phone numbers but no names? Here’s some great news: you aren’t in a hopeless situation; you can consider updating your database using a reverse append! Essentially, a reverse append is used to add names and addresses to existing...