3 Data Trends for Q3

Personalization of Data It has been reported that personalized emails improve click through rates by 14% and conversion rates by 10%. Are you personalizing your emails? Including the recipient’s first name, geographically relevant references and/or other personal...

Creating Credibility

Anyone with a little determination and the ability to read a tutorial can create a website. This means that there are a lot more brands competing for space in the consumer market. Whether you’re an online trainer or an artist or a consultant – it doesn’t matter, the...

Clean Up Your Act!

In the business environment today, where change moves at the speed of light, who has time to nit-pick their client/customer database? We send out direct mail, craft email drip campaigns and fire up telemarketing efforts with the hope that something sticks. It’s the...

Start Planning Now for 2016

Are we trying to rush away the year? Absolutely not; however, it is important to remember that as Q4 rapidly approaches, proactive 2016 planning needs to be underway. Failure to plan is a plan to fail! As you sit down to develop your marketing strategy for the next 12...