Category Archives: Uncategorized

What is the DNC List?

The DNC or “Do Not Call” list was created in an effort to empower consumers to block telemarketing phone calls.  This registry is a government initiative backed by the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC).  Consumers are required to register their numbers and within 31 days of registration they will be put on the list and telemarketers are no longer allowed to call them.
This list has posed great challenges for businesses that leverage telemarketing – not only does it limit the opportunities in that particular channel but it also requires that companies maintain regulatory compliance.  You, as a business, are responsible for managing your lists so that you do not violate compliance of the DNC.  This can be an extremely tedious and daunting task – which is why Natimark has developed a process that can handle this for you!

We maintain and update the three key lists that are used as part of the DNC registry – the National FTC Do-Not-Call File, the DMA Telephone Preference Service (TPS) and the DMA Pander File.  Upon engaging Natimark for this service, the records will be automatically suppressed to ensure that you are in compliance with government mandates and federal guidelines.

Interested in bringing your lists up to compliance standards?  Want to avoid litigation and angry phone calls?  Contact us today to find out more about our services!

The Importance of Truly Knowing Your Customer

Everybody knows that a successful marketing plan contributes to sales and overall success for the company. But have you ever wondered how a marketing plan becomes successful? Contrary to popular belief, it’s not a specific type of advertising campaign or an internal team of brilliant marketing veterans; it’s truly knowing who your customer is, before acting upon anything else.

Customer profiling is the process of accurately defining who your ideal customer is. To accomplish this, attention to detail and research is a must. You must first describe your best customers – what similarities do they all have? Look at demographics, psychographics and behaviors and record all common traits.

It’s also important to understand your existing customers and their purchasing process. Why did they buy from you in the first place? How did they find you? Why do they continue to buy from you? What need are they fulfilling with your product or service?

And, where do these customers “hang out?” Is it primarily online or offline? Do they have hobbies in common with one another?

By now, you may feel like what we’re suggesting sounds too stalker-ish. Why is it so important to know these things?

  • Most projects or marketing campaigns evolve through the opinions of executives, but executives often aren’t the end user. What they want or feel or need may not be in line with your ideal customer.

  • Profiling existing customers makes it easier to find new ones. Potential customers become much easier to spot and opportunities to sell become more easily identified.

  • If you truly know your customer, you can alter your marketing campaigns to speak to them and invent products or services that cater directly to them.

  • You can stop “driving with your eyes closed.” Have you ever purchased a list of random contacts or advertised in a magazine with a very random circulation? In the past you have probably paid to reach people that never stood a chance of becoming your customers. If you know who your customer is, you can go after them and them only – no money wasted!

It literally PAYS to profile your customer – you can target the right people moving forward! If you’re interested in learning more about who your customer is, contact Natimark today.

 

Where to Find Individuals Likely to Make Charitable Donations

Are you a marketing manager, director of fundraising, or telemarketing manager for a non-profit?  If so, you know very well the importance of focusing your time and efforts on those most likely to make a charitable donation to your organization.

But where do you find these people, so that you don’t spend 40 hours reaching out to 2000 people only to receive a small number of donations each week?

We often hear from frustrated non-profits that have wasted valuable time and resources trying to recruit the help of those not likely to give at this time. At Natimark, we offer very specific lists of perspective leads. Our goal is to provide you with the best ROI and value so that you can bring in a lot more dollars than what you’ve actually spent on your prospects and marketing – each and every time!

We update our databases on a weekly basis and our “Donor List” specifically includes people that have recently made charitable donations to one or more organizations. Our “average” donor gives approximately $25, with donations ranging from $15 all the way up $100!  This file has 100% available phone numbers, and has been CASS certified to insure accuracy.

Contact Natimark to learn more about this charitable group of citizens and how you can be put in touch with them!

Natimark’s Extra Non-Profit Tip of the Day: When you call upon strangers, teach; don’t sell. Always try to tap in to someone’s passion. If you teach them about an issue and what your organization does to support it, you better your chances of personally connecting with that person, and perhaps uncovering something that you have in common with one another.

 

A Case For Creating Secure Passwords

In a world of password protected websites and internet applications, we often forget that online information is vulnerable to theft. While installing security software, or relying on a firewall helps to increase online security, we cannot rule out the chance of online accounts or email passwords being cracked.

Recently, cyber experts uncovered the theft of two million accounts from around the globe. Users from the United States, Germany and Singapore, to name a few, had their passwords for Yahoo, Google, Twitter and Facebook stolen and posted on line for others to find.  The security breach was uncovered when experts looked into a server in the Netherlands used by cyber criminals to control comprised computers.  The group notified the affected companies and the compromised passwords were changed.

After a quick review of the passwords used, it became obvious that most users opted to use generic and easy to guess passwords. The most commonly used passwords were “123456”, “password,” and “admin”.  They also noticed many people use the same easy –to-crack password on multiple accounts.

This is a lesson in protecting yourself and your online accounts with more complicated yet easy to recall passwords.  Cyber experts suggest accomplishing this task by using long passwords with 10-15 characters, combining a series of unrelated words or using a mnemonic device.  For example, consider looking around the room, note three objects, and string them together, such as PENPADLAMP.  It’s three words with 10 characters and therefore more difficult to crack.  Another example creates a mnemonic by taking the lyrics “The answer my friend is blowing in the wind” it becomes TAMFIBITW;  with just nine characters it is a little short, but makes the case for mnemonics.

However, passwords are chosen, it is important to use a different password for each account and develop a habit of changing them every few months.

 

The colors of successful marketing – Are your colors affecting your bottom line?

It’s relative today to think about what the colors you choose say about your business. So do colors really help consumers remember a business? The resounding answer is yes! Color is the first thing a person connects with. In fact some research and studies conducted have reported that over 90% of the respondents questioned said that they put the most importance on visual factors when purchasing products. When asked to approximate the importance of color when buying products, over 80% thought that color accounted for a customers purchasing decision.

Research also shows that color increases brand recognition by 80%; improves readership as much as 40%; and increases comprehension by 73%. Color ads are read up to 42% more than similar ads in black and white and color can be up to 85% of the reason that people decide to buy.

Research has also found that different colors provoke very different reactions in people. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact.

But how can the most popular colors help you connect with your consumers?  Well, while it may cost you nothing to choose a color for your company, it could however end up costing you immensely if you choose wrong.

So which colors are companies using the most?  29% use red- 33% use blue 28% use black or grey and 13% use yellow or gold.  Colors are generally viewed in two categories; warm is associated with energy and cold is associated with calmness and security. Research results concluded the following:

Red

  • Popular for food, technology, cars and agriculture
  • Unpopular for energy, finance, airlines and clothing

Blue

  • Popular for energy, finance, airlines, technology, healthcare and agriculture
  • Unpopular for clothing, food and cars

Black

  • Popular for clothing, technology and cars
  • Unpopular for energy, finance, airline, healthcare and food

Yellow

  • Popular for energy, food and household
  • Unpopular for finance, airline, clothing, cars and technology

This research may help guide you whether you are just starting out, or you are updating an existing brand, but either way, the color you choose to represent your brand should more important than just a quick thought. You should engage an experienced marketing consultant firm with creative design experts to help you integrate your brand colors throughout, your logo, landing page and product.

Natimark uses critical targeted data to effectively measure, predict and optimize your results to increase your ROI. Call us today to find out how we can customize a strategic targeted marketing plan based on accurate, real-time predictive data that is relevant to your business. Visit Natimark.com.

YouTube – Beyond Entertainment

YouTube? Isn’t that just a site for videos showing cute cats performing some impossible task, or people performing crazy stunts? While it still has its entertaining factor, it has evolved to become much more. Video has increased in importance as technology has evolved to enable quick and easy access to video from almost anywhere, on almost anything. Savvy companies are leveraging YouTube channels and new social collaboration features as well as customers’ rising expectations for video to offer how-to’s, product demos, interviews, webinars, and  more. Producing a video is not hard, the real trick is to determine what makes sense in video form and, more importantly, what doesn’t.

Executive presentations: Providing regular presentations by department or company-wide (remote offices), to discuss financial performance, share information, recognize outstanding workers and so on is a perfect way to use YouTube in an internal manner.  But you can also use videos to reach an outside audience by creating short videos of valuable tips of interest to your clients and prospects to show off your expertise, conduct an interview with an expert, Introduce your staff to add authenticity, turn your podcasts into videos, to expand your reach, engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry.

Training: Videos can be a great way to train employees on anything from using company software, setting up equipment, to making a great sales pitch.  For the outside audience you can put together a creative video explaining your product or service, and show the results of someone using your services.

Help: If your help desk get repeat calls from users requesting assistance on the same problem, a YouTube video showing  the correct steps to solve the most common problems can be an excellent way to build trust and customer service without slowing down your internal workforce.  Build up a bank of self-help, how-to videos for users to check first, before they call and you can better control your image and information.  You can also post solutions to common product or service problems, answer customer-specific questions using videos and post a blog entry discussing a problem and include a video for visual support.

Marketing- A picture is worth a thousand words, and pictures of your new product or service are worth even more! YouTube videos can be used to help you set up a channel to reflect your brand and engage with others, choose a user name that reflects your brand for your channel URL and add your channel URL to marketing collateral and social network profiles, post customer video testimonials to add to your credibility, post links to your videos on various social networks, look into YouTube Promoted Videos to reach your target through contextually-relevant search results, run a contest, display company contact information and add Call-to-Action overlays to your videos to drive traffic to your web site.

Events: You can involve everyone in important company events without the costs and downtown of flying them in.  You could also use it to promote your events using recordings of previous events for your online audience to see and relate to.

Natimark uses critical targeted data to effectively measure, predict and optimize your results to increase your ROI. Call us today to find out how we can customize a strategic targeted marketing plan based on accurate, real-time predictive data that is relevant to your business. Visit Natimark.com.

Tumblr – Creative Blogging

Although you may already feel overwhelmed by the growing number of social media sites, free micro-blogging platform Tumblr can be a powerful tool for spreading awareness about your brand. Founded in 2007 by David Karp, Tumblr is essentially a microblogging platform and social networking site on which users can easily share other blogs, images, and videos. In fact, like Pinterest, Tumblr is based on visual content. The service allows users to post multimedia and other content to a short-form blog, named a “tumblelog”. Users can follow other users’ blogs, as well as make their blogs private blogs from the dashboard interface.

As a blogging platform, Tumblr is easier to use than WordPress, and it effectively allows others to interact with your content. Presence on Tumblr will require a fairly significant commitment to producing an ongoing supply of new content–especially images and video–so it’s not for every company. It also tends to attract a younger demographic, which may or may not suit your organization. However, Tumblr is a place where people tend to stop and stay a long while, which is a plus for any business.

In that sense, Tumblr is a bit like Facebook — but with a few advantages. For instance, Tumblr blogs can be accessed directly via the Web, whereas Facebook content is available only to its users. That means Tumblr content gets indexed by search engines and can increase your search visibility.

Tumblr also offers many free and premium blog designs, and is one of the most mobile-friendly publishing platforms. If you use both Tumblr and Facebook for your business, you can integrate Tumblr posts into your Facebook timeline. Tumblr says it hosts nearly 65 million blogs, garnering nearly 17 billion page views per month. In terms of engagement, Tumblr is second only to Facebook when it comes to the average amount of time users spend on the site.

So, is Tumblr is a good match for your business? According to internet analytics service ComScore, 50 percent of Tumblr users are age 25 or younger, and as of mid 2012, Tumblr had over 64.7 million blogs and it scored 13.4 million unique visitors in the United States in July 2011—up 218% from July 2010.

So if your business targets the youth market, it should be worth a shot. But even if young people aren’t your core market, Tumblr’s search visibility benefits, mobile friendliness, and popularity should make it worthwhile to at least experiment with.

Natimark uses critical targeted data to effectively measure, predict and optimize your results to increase your ROI. Call us today to find out how we can customize a strategic targeted marketing plan based on accurate, real-time predictive data that is relevant to your business. Visit Natimark.com.

Branding Basics

Branding is one of the most important aspects of any business, large or small, B2C or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean?

Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials should integrate your logo which should consistently communicate your brand to your audience.

Brand Strategy

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering your brand messages to. Your brand strategy also includes your distribution channels and your visual and verbal content.

Consistent, strategic branding leads to a strong brand equity, which simply means the perceived value of your company’s products or services allows you to charge more for your brand, than an identical, unbranded product .

Defining Your Brand

Defining your brand can be difficult unless you can answer the questions:

  • What is your company’s mission?
  • What are the benefits and differences of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

You should know the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think. Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a professional online marketing firm so you can maximize your profits and ROI.

Once you’ve defined your brand, how do you get the word out? Here are a few time-tested tips:

  • Have a simple but memorable logo
  • Know your brand messaging
  • Integrate your brand
  • Create a “voice” for your company that reflects your brand
  • Develop a memorable tagline
  • Create brand standards for your marketing materials
  • Be true to your brand
  • Be consistent!

Natimark uses critical targeted data to effectively measure, predict and optimize your results to increase your ROI. Call us today to find out how we can customize a strategic targeted marketing plan based on accurate, real-time predictive data that is relevant to your business. Visit Natimark.com.

Defining Big Data

What is Big Data?

You’ve probably heard the term “big data” used in both positive and negative contexts. Why’s that? Well, it depends on whether or not the individual or company in possession of big data knows how to best utilize it. Big data is a term used to describe the exponential growth and availability of data sets, particularly surrounding customers.

Unfortunately, sometimes big data can become so big, it becomes entirely too complex for the owner to understand. This creates challenges in capturing, storing, analyzing, updating and translating the information into comprehensible visuals.

The Value of Big Data

When utilized effectively and efficiently, big data is directly tied to business development. It gives tremendous insight into what your customers’ wants and needs are, in addition to identifying bottlenecks and areas for improvement. Those that dismiss big data or keep it stored away on the shelf miss opportunity.

In order to fully reap the benefits of big data, the data must be:

  • Up-to-date
  • Accurate
  • Able to be translated into reports, graphics and maps

Building Big Data into Your Business Model

Just as marketers seek to build their marketing plans into the overall business model, if you have big data, you should also be working to build that into your plans.

Whether you are in the retail, financial, healthcare, travel, or entertainment industry, the more you know about your customers and potential customers, the better you can target them. How exactly does big data help shape the business model?

  • Set Tasks for Each Department – Once you know your customer’s wants and needs, you can put each area of your business to work. 40,000 of your potential grocery customers purchase ice cream products on a weekly basis? Get your blogger writing about ice cream immediately, get the sales team’s wheels spinning and make sure that the advertising team knows who they’re targeting and why.
  • Innovate: Now that you know what your potential customers and existing customers are in need of, use that information to create new products or services; differentiate yourself from the competition.  What is the customer desperately seeking? What’s going to set your new product or service apart from the rest this year?
  • Sell or Trade Data – Got a lot of data? It can be used as an added stream of revenue. Countless companies are in need of raw data or benchmarking. Additionally, data can be traded. You may have information of tremendous value to another company and/or research group.

Celebrate Big Data With the Right Partner

You don’t need to be a statistician to incorporate big data into your business model. Natimark’s Modeling and Analytical tools provide our customers with business intelligence that is easy to understand and apply, without a degree in statistics!  From Customer Profiling to Predictive Modeling, with Geo-targeting and customer mapping included, our proprietary system delivers these results:

  • Improved targeting
  • Increased conversions
  • Reduced direct marketing costs

For more information on big data and business models, contact us.

Customer Profiling – Do you know what your customers look like?


Profiling and segmentation are needed to target marketing campaigns, evaluate market potential, develop sales and new areas, identify where to locate new outlets, identify hot spots to target sales effort, and to help you customize your communications in terms of improved relevancy to increase sales.

Profiling your customers in essence refers to identifying the characteristics that differentiate your customers from people who are unlikely to ever buy your product or have need of your service. It goes deeper though to differentiate your best and most loyal customers, those that buy more frequently have a higher value from the rest. Not all customers are ideal some will purchase infrequently, won’t spend a great deal of money or will have little loyalty, yet will take a lot of your selling time. Knowing who to target is essential.

One approach to profiling is to first segment or group customers by their value to your business, then use critical data, census, lifestyle, market, business/consumer, and geo-demographics to expand segmentation and customer understanding. To do this we first statistically analyze customer trading data to determine how much people spend, how often they buy, what they buy, where they live, their life stage, what attracted them to your company, etc., then compute a score to identify your ideal customer.

Using the ZIP code, we add external profile data which allows us to accurately describe what your best customers look like. Then, using geographic analysis techniques, we can position your existing customers on a map to identify where geographically to find more of the same ideal customer.

If you are planning a product launch or thinking of expanding into a new geographic area, by applying some mathematics you can take into account of known competition and the brand life stage, we can estimate what a specific geographic area may deliver in terms of sales potential.

Territories created in this way will deliver economic benefits, and prevent territory cross sales. If you operate a location based business model, then choosing the right site to open your outlet has as much to do with the demographic profile of your customers as it does the physical location of the store.

With accurate customer profiles and people or businesses grouped by segment, the right analytical resource, tools and data including competitor locations, traffic patterns, parking, high target market density you will be able to determine how many stores you can open in an existing market, where you should expand your network, and which stores should be closed or consolidated.

You will also be able to select the business locations that are profitable and contribute strongly to your overall network. Perhaps most importantly, customer profiles enable you to target the right people using the right media and channels to get across your marketing and sales messages in an effective way at a minimal cost.

Natimark uses critical targeted data to effectively measure, predict and optimize your results to increase your ROI. Call us today to find out how we can customize a strategic targeted marketing plan based on accurate, real-time predictive data that is relevant to your business. Visit Natimark.com.

The power of current customer retention

Every business needs new customers, but don’t ever forget that the easiest and most cost effective source of new revenue is your loyal customers who already know your company. Acquiring new customers is expensive , in fact five to ten times the cost of retaining an existing one, and the average spend of a repeat customer can be as high as 67 percent more than a new one! So make sure your salespeople know that coming up with creative ways to sell more to your current customers is just as important as acquiring new ones.

Think lifetime value, not transactional value. To keep customers coming back to offer a deal that they cannot pass up, so you may not make your profit on the first sale, but you will make more in the long run, and your customers are impressed enough with your commitment to service that they become customers for life.

Go for an upsell. If your customers are interested in your products or services, chances are they will be interested in upgraded products or services you offer as well.

Offer complementary products or services. Put a little thought into what your customers are buying and the other needs that those purchases might trigger.

Stay in touch. Sometimes you may not see your best customers as often as you’d like, so you need to work extra hard to keep yourself on their radar screens. Have your sales people contact customers by phone, email, and even personal handwritten notes, but not trying to sell them anything, just letting them you’re available for anything they may need. Just make sure you know what method of communication your customers prefer.

Practice the art of the perfectly-timed deal. Help your customers sell more to their customers. If you’re selling to other businesses, the best way to get more revenue from them is to help them increase sales to their customers.

Remind customers of everything you offer. Never assume that even your most reliable customers are completely aware of all the products and services you offer: you need to remind them regularly.

Create incentives for in-house referrals.

Give customers a say in what you sell. Encourage customers to comment about their experience with you online. It can encourage a high level of customer engagement with leads to repeat sales.

Put a guarantee on it. If you don’t deliver, they don’t pay.

Loyal Customers start with loyal employees. Word of mouth about what a great company you are can go a long way.

Gain knowledge of the competition. The best way to differentiate yourself as a leader.

Natimark uses critical targeted data to effectively measure, predict and optimize your results to increase your ROI. Call us today to find out how we can customize a strategic targeted marketing plan based on accurate, real-time predictive data that is relevant to your business. Visit Natimark.com.