E-commerce has upgraded to Mobile-commerce. More and more people are staying connected throughout their entire day, as opposed to only at home. Today’s mobile-connected devices allow users to browse where desktop computers can’t go, and this increases the amount of online connectivity for many consumers and increases sales, and brand awareness for many companies. Reaching

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How do the biggest and most successful corporations spend on social business? We aimed to find out. These “wealthy” (which deemed by annual revenues) corporations spend comparatively more on customer facing social business efforts than most other corporations, yet the overall subtotal of spending is significantly small. First, recognize that social business has only been

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Many people have the mindset that going directly to the source for anything is the best solution. In some instances that may be true, but in Direct Mail Marketing, it can be more cost effective to use a mailing list broker over a mailing list compiler. The right mailing list broker will save you money,

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Video clips of Nigel Bradley presenting. Recorded by MMC Learning. Chapter 1 – Introduction 1.1. What is the nature and purpose of marketing research? 1.2. The History of Marketing Research 1.3. The Structure of the Industy Summary 1.4. The Different Types of Research Service Available 1.5. What Must Be Considered When Using Research in Marketing

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Here are five tips for building your opt-in list, in no particular order: 1) Free Newsletter -­ Offering a free newsletter from your website is one of the most common, and effective ways to build an opt-in list. It is also one of the best strategies for building trusting relationships with your list. Pack your

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Netflix Q4 revenue up 34% but tough times ahead? Talking with a friend who is in the business, he said the big distribution deals they got with the media companies previously will be difficult to get again. Streaming is one of the main reasons why, it wasn’t to viable when those deals were struck. Now

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