Purchasing a data list of prospective clients is a great way to expand your reach!  While we can provide you with the names, we can’t guarantee they will opt-in once you reach out.  Our lists are targeted and can be sliced and diced by key metrics like age, nationality, income, etc.  This allows you to

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Investing in marketing strategies can be one of the best ways to grow your business.  Intelligent investments can pay dividends well beyond the initial investment.  How do you, as a business owner, measure this success? When we look at simple metrics like the number of likes on a Facebook, an Instagram post or on the

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Personalization of Data It has been reported that personalized emails improve click through rates by 14% and conversion rates by 10%.  Are you personalizing your emails?  Including the recipient’s first name, geographically relevant references and/or other personal information will transform your email marketing campaign from generic to unique.  Personalization doesn’t stop with email – personalizing

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If you are looking to expand your marketing reach or your customer penetration, utilizing data lists is a great way to achieve that.  The trick is knowing how to select the right information for your business.  As experts in the field, we wanted to do a quick refresher course on how to identify which data

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The holy grail of marketing has long been the ability to identify individuals and speak to them on a “one to one” basis. And despite all the platitudes from experts, this still remains elusive to this day. The key to success is data integrity and a strategic marketing plan to capture additional data, on an

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What Is Native Advertising? Native advertising has been defined as a form of paid media that seamlessly integrates with the form and function of a site to contribute value to the user experience. By way of example, a native ad might be an ad for energy-efficient light bulbs that appears within or next to an

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Email, Phone and Direct Mail Continue to Lead the Pack According to Direct Marketing News, two old standbys—email and phone—continue to provide the highest response rates. In fact, the latest findings from December and January show that email, phone and direct mail continue to provide better response rates and ROI than trendy recent darlings social

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The spring is the perfect time to hit the refresh button – whether it’s at home or at work, the new life outside can inspire us to inject some new life into our day-to-day lives as well. One of the things that can benefit from a spring refresh is your company’s marketing strategy. For many

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Direct mail is not dead – we’ve covered this topic before. While the age of the internet has certainly changed the marketing landscape, it has by no means eradicated more traditional methods. Direct mail can be an extremely effective medium to diversify your marketing strategy. We wanted to share a few tips that will allow

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Coupons – a traditional marketing tactic that has seen a renaissance in recent years.  With shows like “Extreme Couponing” and entire blogs and groups dedicated to the art of extreme couponing, it can’t be denied that there is a significant rise in consumer awareness about coupons. Does that mean that coupons still work as a

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There has been a recent and highly publicized uptick in the breach of customer databases of large retailers, financial institutions and online services.  More than ever, consumers are starting to hesitate to provide detailed personal information for fear of it being compromised.  This newfound skepticism is spreading quickly – however it does not mean that

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