If you are looking for ways to stand out in your direct marketing efforts, you may want to consider something a little different than the traditional holiday greeting.  Warm wishes for the New Year will not only differentiate your brand and business but as people plan their annual budgets your name will be top of

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November, December and January are some of the biggest months in retail – whether it is jewelry, cars or clothes this time of year is known for customers going out and spending their money.  While they expect great deals on Black Friday and during post-holiday sales, consumers also have planned to spend money. Ensuring that

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Market Penetration is a phrase that we hear quite often in the direct marketing world.  So what exactly does it mean and how do you measure it? Let’s start by discussing what market penetration is the depth with which you have penetrated the market.  Analyzing your market penetration affords you the knowledge of where you

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Earlier this year we posted about the importance of truly knowing your customer base and the ROI on spending the time to understand who you are looking to target.  Since then we have done numerous posts on various market segmentations and why and how to enter into these areas. Today we will be discussing the

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The DNC or “Do Not Call” list was created in an effort to empower consumers to block telemarketing phone calls.  This registry is a government initiative backed by the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC).  Consumers are required to register their numbers and within 31 days of registration they will be

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Do you have a list of contacts with phone numbers but no names?  Here’s some great news: you aren’t in a hopeless situation; you can consider updating your database using a reverse append! Essentially, a reverse append is used to add names and addresses to existing phone numbers.  Natimark can link your consumer or prospect

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Did you know that the industry has seen a major uptick in the delivery, and more importantly the consumption, of newsletters?  With the high volume of information we consume on a daily basis it may seem odd that a newsletter would become so popular, but newsletters conveniently provide a central repository for information relevant to

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Most businesses are entering the planning season for the 2015 year – are you?  As you develop your marketing strategy for the year to come, there are a few considerations we recommend that you make.  As a leader in the direct marketing space, we have insights into not only the trends for 2014 but also

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The financial industry has always been a key player in the direct marketing world.  There’s no denying that in this highly regulated industry, marketing requires finesse and strategy in order to be successful.  At Natimark, we have observed these trends as we are a leading provider of both lists and print and postage for the

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Appends are commonly overlooked as a great way to clean up your data and augment what you already have.  There are several types of appends that can be performed depending on your needs and working with your existing lists allows you to maintain your original data set but address gaps. Whether it’s phone numbers or

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Labor Day has come and gone and here is the season of holidays.  From Halloween to New Year’s we are embarking on a four month rush of good tidings and cheer.  As a retailer, are you prepared for the rush?  Have you considered your marketing plans?  Determined what campaigns you will be running? This time

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