We see it everywhere – from targeted Facebook ads to commercials on your Pandora.  The science of data has come leaps and bounds in the last 5-10 years.  What used to be a best guess effort for targeted marketing is now a complex science riddled with algorithms and mined data from your online behavior.  Even

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The word “free” these days rarely means that the good or service is actually going to come without a cost.  At Natimark – we like free and we like ensuring that we not only provide goods and services at reasonable costs but that we also give our customer’s a little something extra. Are you a

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As a marketer, the words SEO, organic reach, social branding and other online marketing buzzwords have been the go to jargon of the last 10 years. As social media networks like Facebook, Instagram and Twitter have evolved, marketing strategy has too. For many in the business this meant heavily investing in online advertising as well

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If you’ve ever spent time waiting for a doctor’s appointment you may have read this headline and said to yourself “I don’t think they need any help in that department.”  We would have to agree, for a primary care physician who has a good reputation, that they likely have no problem scheduling patients. However, for

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When you hear the term “spring cleaning” it likely conjures up images of windows being opened after a long weekend, the smell of lemony fresh cleaners and glistening floors. While we agree – spring cleaning at home is a great way to kick off the warmer months we also believe that businesses need spring cleaning

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Direct marketing programs succeed or fail based on four key things – delivering the right offer, at the right time to the right person in the right way. To obtain the highest rate of return on direct marketing efforts, you need to ensure that you are being specific in your targets, strategic in your communication

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Despite the rise of digital marketing, direct mail remains an effective means to reach customers, especially as fewer organizations are using this strategy. Direct mail marketing is still a key component of a solid strategic marketing plan. We still receive mail daily, and usually that mail is not exciting – it’s a bill or an

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It seems like everyone and their mother (literally) is on Facebook these days.  This social media platform has become a channel for everything from “selfies” to customer service, as well as a powerful tool for small businesses.  “Word of mouth” has taken on a whole new level with the ability to share favorite products, services

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Corporate decisions and streamlined operations rely greatly on data quality, as well as proper data management. In fact, to some, high-level data may be one of their most valuable assets. A vital step in maintaining accurate data is ongoing data “cleansing.” By providing “clean” data your company and/or your clients will be better informed and

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Are you wondering how many customers you have in comparison to other companies? The information you’re seeking is called market penetration. Market penetration is the extent of a product’s or service’s sales volume, relative to the total sales volume of all competing products/services. This number is expressed as a percentage: Your Sales Volume X 100

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Everybody knows that a successful marketing plan contributes to sales and overall success for the company. But have you ever wondered how a marketing plan becomes successful? Contrary to popular belief, it’s not a specific type of advertising campaign or an internal team of brilliant marketing veterans; it’s truly knowing who your customer is, before

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