Are you a marketing manager, director of fundraising, or telemarketing manager for a non-profit?  If so, you know very well the importance of focusing your time and efforts on those most likely to make a charitable donation to your organization. But where do you find these people, so that you don’t spend 40 hours reaching

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If you’re in the telemarketing industry or have a telemarketing profession, you should be VERY aware of the Do Not Call Registry. The National Do Not Call Registry gives consumers a choice about whether to receive telemarketing calls at home or on their mobile phone. Telemarketers should NOT call an individual’s number once it has

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In a world of password protected websites and internet applications, we often forget that online information is vulnerable to theft. While installing security software, or relying on a firewall helps to increase online security, we cannot rule out the chance of online accounts or email passwords being cracked. Recently, cyber experts uncovered the theft of

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Is your company trying to decide between a direct email campaign and a direct mail campaign? What are the differences between the two – does one yield better results over the other? Let’s look at some of the pros and cons of each: Pros Email Email marketing is very affordable, as there’s no need for

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Have you ever looked at customer data or various forms of predictive modeling and felt as if your first assignment should be going back to school and getting a degree in statistics? Although intimidating at first, data is something we’ve all got to get comfortable with at some point in time. After all, understanding it

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Buying customer lists can be an excellent and cost effective way to acquire new customers, but only if you utilize the right company, and the right lists. If you’re on the hunt for a list right now, you’ve likely noticed that upon a simple Google search, countless companies pop up that are selling mailing lists

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It’s relative today to think about what the colors you choose say about your business. So do colors really help consumers remember a business? The resounding answer is yes! Color is the first thing a person connects with. In fact some research and studies conducted have reported that over 90% of the respondents questioned said

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For entrepreneurs and small business owners, the best strategies are those that generate a large number of leads at a low cost. Although even more important than the cost of the leads from a social marketing campaign for small business owners, is the leads being highly targeted. More targeted leads means higher conversions and more

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Your current customers are the best source of marketing intelligence. Get to know them, their preferences and their expectations and you can: Measure more closely the success of your products and services Identify new opportunities within your customer base Identify new products or services for your customer base Identify new potential customers Knowing your customer

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Data modeling is a way to structure and organize data so it can be used easily by databases. Data modeling is routinely used in conjunction with a database management system. Data that has been modeled and made ready for this system can be identified in various ways, such as according to what they represent or how they relate to other data. The idea is

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Choosing relevant demographic selection criteria becomes more difficult as the amount of data increases. The complexities of the patterns increase, both with the number of customers being considered and the increasing detail for each customer. The past few years have seen tremendous growth in consumer databases, so the job of segmenting prospective customers can be

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