As a marketer, the words SEO, organic reach, social branding and other online marketing buzzwords have been the go to jargon of the last 10 years. As social media networks like Facebook, Instagram and Twitter have evolved, marketing strategy has too. For many in the business this meant heavily investing in online advertising as well as trying to build your brand presence on the World Wide Web.

What does this mean? In many instances this means that mediums like print and direct mail took a backseat. Not only did the budgets get slashed but so did the focus and time spent developing these channels. The end result is a marketing strategy dominant in social media and online presence and weak in all other channels.

What does this mean? In many instances this means that mediums like print and direct mail took a backseat. Not only did the budgets get slashed but so did the focus and time spent developing these channels. The end result is a marketing strategy dominant in social media and online presence and weak in all other channels.

Don’t believe us? Check out this graph published by Ogilvy around Facebook’s organic reach of content. You will see that there is a continuous drop in the organic reach over time – half the subscribers are dropped in a 5 month period.

So what’s the answer to this? If subscribed individuals aren’t even seeing your posts, do you really think those who haven’t opted in will see them? How do you combat this?

Easy answer – diversify your marketing strategy to include multiple mediums. Natimark can help you determine who to reach and how to reach them. Contact us today for a consultation!