Facebook recently announced they are launching a small business education program, to show businesses how to optimize their individual pages and to use its ad program to effectively target customers. Facebook.com
The social-media giant is partnering with the U.S. Chamber of Commerce and the National Federation of Independent Business to conduct an outreach to the small-business community. The program is to include, webinars, case studies and tips, and they intend to sponsor a series of road shows in cities across the country to promote its Small Business Boost. Facebook will also award a $50 ad credit to 200,000 businesses, amounting to $10 million in free advertising.
According to an eMarketer report, 44% of small- and medium-sized businesses used social media as a marketing tool in August, and 59% spent less than $100 on social-media marketing.
“We know that small businesses who use web technology grow more than twice as quickly, bring in twice the revenue, and create twice the jobs as small businesses who don’t,” said David Fischer, Facebook’s VP-Advertising and Global Operations. He said 9.2 million small businesses in the U.S. have pages on Facebook, but only 3.2 million of those pages have active engagement. (Some pages exist essentially as shells, created by user signals on the social graph and without action taken by the business owner.)
“You want to be in front of [people] — maybe it’s a few times a week you’re posting a few sentences, talking about what’s going on,” said Mr. Fischer, noting that engagement is key for small business owners. “In most cases it’s not a matter of this being particularly complicated.”
“You want to be in front of [people] — maybe it’s a few times a week you’re posting a few sentences, talking about what’s going on,” said Mr. Fischer, noting that engagement is key for small business owners. “In most cases it’s not a matter of this being particularly complicated.”
“You want to be in front of [people] — maybe it’s a few times a week you’re posting a few sentences, talking about what’s going on,” said Mr. Fischer, noting that engagement is key for small business owners. “In most cases it’s not a matter of this being particularly complicated.”
“You want to be in front of [people] — maybe it’s a few times a week you’re posting a few sentences, talking about what’s going on,” said Mr. Fischer, noting that engagement is key for small business owners. “In most cases it’s not a matter of this being particularly complicated.”
Facebook itself generates as much as 60% of its ad revenue from its self-serve platform, according to an eMarketer report from January. Mr. Fischer says there’s an internal awareness at Facebook that the company’s tools could help stimulate economic growth and noted that Chief Operating Officer Sheryl Sandberg is a member of President Obama’s jobs council. “We spend a lot of time thinking about how we can work with small businesses, and we know we have tools that can help them effectively,” he said.Adage.com
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