Mobile marketing is a very hot topic right now in industries across the board. Businesses have so many options to choose from including; apps, coupons, text messages, QR codes, or check-ins. It’s become a tool too powerful for businesses to ignore any longer. In the quick-service (QSR) industry it has become clear that more businesses are using mobile couponing to drive traffic and sales.
Cellit, a provider of mobile CRM systems and mobile couponing, published a study that said the most effective ways for QSR brands to engage customers was in a mobile rewards program, including subscriber acquisition, content, optimal timing, and trends. Some of the findings of the study include:
Subscriber Acquisition:
Leverage social media and email databases to convert customers to mobile
In-restaurant signage, and box-toppers for delivery/take-out
Integrate mobile call-to-action into existing advertising campaigns
Content:
The most compelling content for consumers to receive via mobile is a coupon:
Value deals (such as buy-one-get-one-free offers)
Offer free item for new subscribers
Provide discount off menu items
QSR industry coupon redemption rates average 23%
Include sweepstakes, contests, promotions, and announcements
Content:
The most compelling content for consumers to receive via mobile is a coupon:
Value deals (such as buy-one-get-one-free offers)
Offer free item for new subscribers
Provide discount off menu items
QSR industry coupon redemption rates average 23%
Include sweepstakes, contests, promotions, and announcements
Future Trends Expected to Accelerate:
Coupon redemption
Near Field Communications (NFC): ex—Mobile wallet
Location Based Services (LBS)
In the end, marketing is all about consumer demand. If your customer is ahead of you in technology, how are you going to reach them? Mobile marketing opens up new opportunities for businesses to build their brand, engage the target audience, and enhance the overall customer experience. If your target audience is using mobile, you should definitely take advantage of it.
Contact Natimark.com for a complete custom mobile couponing marketing plan