Newsletters – More Than Just Information

Did you know that the industry has seen a major uptick in the delivery, and more importantly the consumption, of newsletters?  With the high volume of information we consume on a daily basis it may seem odd that a newsletter would become so popular, but newsletters conveniently provide a central repository for information relevant to a particular industry, business or topic – this streamlines the level of effort on the part of the consumer and increases their likelihood of information consumption!

Newsletters are a great way to share information about your business without it seeming like a sales pitch.  Spotlighting a new product or service and the impact it has in a factual sense versus the typical “salesified” content can actually help drive higher rates of consumption because the end user/consumer feels that they are seeking out the product or service.

Capitalizing on this trend is critical – newsletters allow both the marketer and consumer to be in charge.  Not only are you providing content to someone who wants to receive it but you are also able to control how you communicate with those individuals based on customer data.

Perhaps it is this sense of power for the consumer that results in the increased brand loyalty.  TechCrunch suggests that while it is harder to acquire emails, doing so is significantly more valuable than acquiring social media followers. The consumers who subscribed are almost twice as likely to convert to customers and almost three times as likely to become repeat customers.

Natimark can help you overcome the hurdle of obtaining email addresses for your prospects – contact us today to find out how we can help you find the right people right now!