Oxford University Video Library on Marketing Research… by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services | 0 comments Video clips of Nigel Bradley presenting. Recorded by MMC Learning. Chapter 1 – Introduction 1.1. What is the nature and purpose of marketing research? 1.2. The History of Marketing Research 1.3. The Structure of the Industy Summary 1.4. The Different Types of Research Service Available 1.5. What Must Be Considered When Using Research in Marketing Decision-Making 1.6. The Career Opportunities Available in Marketing Research Chapter 2 – Planning Research 2.1. A history of planning research 2.2. Research using the marketing research mix 2.3. Methodology options available to the researcher 2.4. Preparing a briefing document & research proposal Chapter 3 – Secondary Data 3.1. A history of desk research 3.2. The nature of desk research 3.3. Show both the benefits and the limitations of desk research 3.4. Different sources of secondary data 3.5. Planning effective searches Chapter 3 – Secondary Data 3.1. A history of desk research 3.2. The nature of desk research 3.3. Show both the benefits and the limitations of desk research 3.4. Different sources of secondary data 3.5. Planning effective searches Chapter 3 – Secondary Data 3.1. A history of desk research 3.2. The nature of desk research 3.3. Show both the benefits and the limitations of desk research 3.4. Different sources of secondary data 3.5. Planning effective searches Chapter 3 – Secondary Data 3.1. A history of desk research 3.2. The nature of desk research 3.3. Show both the benefits and the limitations of desk research 3.4. Different sources of secondary data 3.5. Planning effective searches Chapter 3 – Secondary Data 3.1. A history of desk research 3.2. The nature of desk research 3.3. Show both the benefits and the limitations of desk research 3.4. Different sources of secondary data 3.5. Planning effective searches Chapter 4 – Primary Data 4.1. A history of data capture 4.2. Factors that affect cooperation 4.3. Name the different methods used to capture data 4.4. Show both the benefits and limitations of these different methods of data capture Chapter 5 – Sampling 5.1. A history of sampling 5.2. The stages of sampling 5.3. Sample source and sampling frames 5.4. Different sampling approaches 5.5. How sample size is determined 5.6. How qualitative sampling differs from quantitative sampling Chapter 6 – Questionnaires & Topic Guides 6.1. Respondent abilities that impact on research 6.2. Supporting materials used by researchers 6.3. Projective techniques 6.4. Create a questionnaire and topic guide Chapter 7 – Qualitative Research 7.1. Describe the history of qualitative research 7.2. Explain the purpose of qualitative research 7.3. Describe the different types of qualitative research 7.4. Show the benefits of different approaches to qualitative research 7.5. Show the limitations of qualitative research Chapter 9 – Analysis 9.1. A history of analysis 9.2. The purpose of analysis 9.3. Qualitative analysis 9.4. The nature of quantitative analysis 9.5. Describe ways to assess the accuracy of results Chapter 10 – Reporting and Presentation 10.1. Describe the history of reporting 10.2. The purpose of reports and presentations 10.3. Show the main aspects of report-writing 10.4. Show the main aspects of personal presentations Chapter 11 – Business-to-Business Research 11.1. Differences between FMCG and B2B research 11.2. The purposes of B2B research 11.3. Describe the populations involved in B2B research 11.4. Explain the procedures used in B2B research 11.5. What to consider at the publication stage of B2B research Chapter 12 – International Research 12.1. List the differences between domestic research and international research 12.2. The purposes of international research 12.3. Describe the populations involved in international research 12.4. Procedures used in international research 12.5. Show what must be considered at the publication stage of international research Chapter 13 – Audience and Advertising Research 13.1. Explain the purposes of audience and advertising research 13.2. Describe the populations involved in audience research 13.3. Explain the procedures used in audience research 13.4. Show what must be considered at the publication stage of audience research Chapter 14 – Social Research 14.1. The purposes of social research 14.2. The populations involved in social research 14.3. The procedures used in social research 14.4. What to consider at the publication stage of social research Chapter 15 – Online research 15.1. Differences between traditional & online research 15.2. The purposes of online research 15.3. The populations involved in online research 15.4. The procedures used in online research 15.5. What to consider at the publication stage of online research Nigel Bradley is a senior lecturer in marketing at the University of Westminster in London. With an MSc in Product Management and Marketing from Cranfield, Nigel began his career with the Burke Research Services Group. Following this, he joined a packaging machinery company in Italy as an OEM product manager.Upon his return to the UK, Nigel became an associate director with BJM Research. He was invited back to the Burke Research Services Group to head the International Division. He moved to the media department of Research Services Ltd, where he assumed day-to-day responsibility for the National Readership Survey (NRS) and the British Businessman Readership Survey (BMRC). The company then became IPSOS (now IPSOS MORI). Nigel’s academic research interests include green marketing, Internet marketing, media research, graphology and ‘de-marketing’, and he is particularly concerned with the use of Internet devices in marketing, such as robot translation software, questionnaire forms, analysis, auto-responders, and email marketing tools. His recent research has involved the use of silence in interviewing and the declining response rate issue. View print version Text size: A A A Bookmark and Share Copyright © Oxford University Press, 2011. Privacy Policy and Legal Notice | Terms and conditions of use Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment.
