Refresher Course: Choosing the Right List

If you are looking to expand your marketing reach or your customer penetration, utilizing data lists is a great way to achieve that.  The trick is knowing how to select the right information for your business.  As experts in the field, we wanted to do a quick refresher course on how to identify which data is ideal for your needs.

  1. Know your target audience. The first step is to identify the ideal customers for your goods or services.  The old adage “less is more” is true in this case – casting a wide net will not necessarily create more customers.  Casting a smaller, well placed net will yield the best return on investment.
  2. Determine your market penetration.  Redundancy is not your friend when it comes to marketing and sales.  Bombarding the same people with the same information is unproductive on your end and annoying on theirs.  We specialize in market penetration assessments and can set you up for success!
  3. Make sure you have clean data.  Using outdated or incomplete data is useless.  It will quickly drain your marketing resources and won’t yield the desired results.  Your data may be “dirtier” than you think – we can help you through our hygiene management services.

So once you’ve done these things, where you do you go to get these customer lists?  How do you know that you’re getting the best information possible?  Simple – contact us.  We have industry leading, affordable and robust lists across a variety of industries and demographics.  The best part? It’s all customizable.

Contact us today to find out how we can help you expand your customer base!