The colors of successful marketing – Are your colors affecting your bottom line?

It’s relative today to think about what the colors you choose say about your business. So do colors really help consumers remember a business? The resounding answer is yes! Color is the first thing a person connects with. In fact some research and studies conducted have reported that over 90% of the respondents questioned said that they put the most importance on visual factors when purchasing products. When asked to approximate the importance of color when buying products, over 80% thought that color accounted for a customers purchasing decision.

Research also shows that color increases brand recognition by 80%; improves readership as much as 40%; and increases comprehension by 73%. Color ads are read up to 42% more than similar ads in black and white and color can be up to 85% of the reason that people decide to buy.

Research has also found that different colors provoke very different reactions in people. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact.

But how can the most popular colors help you connect with your consumers?  Well, while it may cost you nothing to choose a color for your company, it could however end up costing you immensely if you choose wrong.

So which colors are companies using the most?  29% use red- 33% use blue 28% use black or grey and 13% use yellow or gold.  Colors are generally viewed in two categories; warm is associated with energy and cold is associated with calmness and security. Research results concluded the following:


  • Popular for food, technology, cars and agriculture
  • Unpopular for energy, finance, airlines and clothing


  • Popular for energy, finance, airlines, technology, healthcare and agriculture
  • Unpopular for clothing, food and cars


  • Popular for clothing, technology and cars
  • Unpopular for energy, finance, airline, healthcare and food


  • Popular for energy, food and household
  • Unpopular for finance, airline, clothing, cars and technology

This research may help guide you whether you are just starting out, or you are updating an existing brand, but either way, the color you choose to represent your brand should more important than just a quick thought. You should engage an experienced marketing consultant firm with creative design experts to help you integrate your brand colors throughout, your logo, landing page and product.

Natimark uses critical targeted data to effectively measure, predict and optimize your results to increase your ROI. Call us today to find out how we can customize a strategic targeted marketing plan based on accurate, real-time predictive data that is relevant to your business. Visit